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Dear SaaStr: Are Clawbacks in Sales Applied if the Customer Has Paid in Full?
Dear SaaSt: Do sales commission clawbacks typically apply after a customer’s payment has cleared (e.g. if they ask for and are granted a refund) or only up until payment is…
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Dear SaaStr: Is It OK to Fly First Class to Close A Big 7 Figure Deal?
Dear SaaStr:As a founder of a series A startup, was it unreasonable for me to use the company’s money for first class tickets? A European company was interested in doing…
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Dear SaaStr: How Do You Know If Your Startup Idea Already Exists?
Dear SaaStr: How Do You Know If Your Startup Idea Already Exists? Well, of course it already exists. You really think you’re the only person on the entire planet that…
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Dear SaaStr: How Long is a Venture Round Supposed to Last?
Dear SaaStr: How Long is a Venture Round Supposed to Last? I think like many venture axioms, founders get often get bad advice here out of good solid rules. Until…
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Dear SaaStr: How Does an Investor Protect Themselves When Investing in a Startup?
Dear SaaStr: How Does an Investor Protect Themselves When Investing in a Startup? It’s actually pretty hard. Investing in startups actually requires a lot of trust by VCs and investors….
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Dear SaaStr: I am Leaving a Startup I Co-Founded on Good Terms. Should I Resign my Board Seat?
Dear SaaStr: I am leaving a startup I co-founded on good terms with both the company and the remaining team. Should I resign my board seat? You should. If they…
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Dear SaaStr: What’s The Top Early Sign a New Manager Won’t Work Out?
Dear SaaStr: What’s The Top Early Sign a New VP or Manager Won’t Work Out? There are quite a few: No one good wants to join them Don’t move out…
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Dear SaaStr: What’s a Good Benchmark for B2B Sales Cycles?
Dear SaaStr: What’s a Good Benchmark for B2B Sales Cycles? To overgeneralize, but to give you a pretty rough sense: Sales cycles are very much impacted by the intent of…
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Dear SaaStr: What Happens When a VC Loses All Their Money on a Startup Investment?
Dear SaaStr: What Happens When a VC Loses All Their Money on a Startup Investment? It’s a question being asked more often these days, unfortunately. And the answer? It’s OK…
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Dear SaaStr: What’s The Typical Enterprise SaaS Cancellation Policy For $100k ACV/Bigger Deals? Should The Contract Have a Fine?
Dear SaaStr: What’s The Typical Enterprise SaaS Cancellation Policy For $100k ACV/Bigger Deals? Should The Contract Have a Fine? Generally, just track to the cash: If a customer has signed…
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Dear SaaStr: What Do Most People Not Know About Acqusitions?
Dear SaaStr: What Do Most People Not Know About Acqusitions? That people, not companies, do acquisitions. “Amazon”, “Salesforce”, “Google”, etc. don’t buy companies. Executives do — to meet their goals…
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Dear SaaStr: How Do You Handle Commissions if the Customer Auto-Upgrades for More Seats?
Dear SaaStr: How Do You Handle Commissions if the Customer Auto-Upgrades for More Seats? There’s no perfect answer here, but what most startups do is comp the sales rep for…
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Dear SaaStr: Why is Marc Benioff Complaining About Worker Productivity?
Dear SaaStr: Why is Marc Benioff Complaining About Worker Productivity? Because it’s an issue most of us are grappling with right now. Most startups and bigger tech companies are struggling…
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Dear SaaStr: What’s The Best Way to Improve Email Response Rates?
Dear SaaStr: What are the best ways to improve your email response rate for a SaaS sales startup? Slow it down. Email is amazing. CEO, CXOs, VPs and more read…
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Dear SaaStr: What Are The Biggest Challenges For a Non-Technical Founder?
Dear SaaStr: What Are The Biggest Challenges For a Non-Technical Founder? Adding enough value the first year. If you can’t build it, can you: Sell it? That’s worth it. If…
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Dear SaaStr: Why Do Venture Capitalists take Board Seats?
Q: Dear SaaStr: Why Do Venture Capitalists take Board Seats? It took me a while to figure this out. When I started writing venture (vs. angel) checks, the last thing…
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Dear SaaStr: As a Founder, What Will I Learn Getting More Involved in Sales?
Dear SaaStr: I’m Pretty Hands Off on the Sales Team. What Will I Learn Getting More Involved in Sales? The most important thing that you will learn is how businesses truly…
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Dear SaaStr: What Percentage of Software Sales Reps Have Earned Over $1m a Year?
Dear SaaStr: What Percentage of Software Sales Reps Have Earned Over $1m a Year? It’s rare and it’s tough in SaaS as a sales rep to earn a fairly stunning…
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Dear SaaStr: What Do You Do With Churned Customers?
Dear SaaStr: What Do You Do With Churned Customers? You put them into a Get Them Back bucket and re-market to them with a dedicated program. And you have sales…
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Dear SaaStr: How Do You Know When It’s Time to Leave Your Current Company and Move On?
Dear SaaStr: How Do You Know When It’s Time to Leave Your Current Company and Move On? There are a lot of valid reasons to leave your job for a…
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15+ Due Diligence Questions You Really Should Be Asking Every VC You Meet
If you really want to diligence a VC, Talk to the CEO of a portfolio company not listed on their twitter — Jason ✨Be Kind✨ Lemkin (@jasonlk) August 16,…
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Dear SaaStr: Should I Overcharge or Undercharge My First Customers?
Dear SaaStr: Should I Overcharge or Undercharge My First Customers? “Overcharge” if the customer is big, i.e., >$50k-$100k a year or so in deal size. At least, charge more than…
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Dear SaaStr: What Should Be The Priorities of SaaS Founders During The Early Stages?
Dear SaaStr: What Should Be The Priorities of SaaS Founders During The Early Stages? Some ideas: Find a truly great co-founder. Slow it down until you do. There is too…
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Dear SaaStr: Can Founders Just Change the Terms on Angel Investors?
Q: Can the initial angel investment round be changed 2 years later to benefit the board members and not the remaining investors? There have been several safe note investments but…
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Dear SaaStr: What Were Some of the Toughest Lessons You Learned About How to Build a Successful SaaS Business?
Dear SaaStr: What Were Some of the Toughest Lessons You Learned About How to Build a Successful SaaS Business? Some of the toughest lessons I’ve learned … and continue to…
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Popular Q&A
15+ Due Diligence Questions You Really Should Be Asking Every VC You Meet
https://twitter.com/jasonlk/status/1295136982658461697 Q: What is the proper way to do due diligence on a VC firm? Here are the things, IMHO and IME, that are most important. First, if you want to do it right, you should diligence both (1) the firm and (2) the...
The 3 Types of Day 1 Pricing: Low End of Normal. Identical. And Anchor High.
Q: As an entrepreneur starting out, is it better to overprice your product or underprice it? I remember years ago I was at an event with the CEO of a SaaS leader. And I asked him how he came up with their freemium pricing model. A data science team? A/B Testing? "No....
7+ Tips On How To Build Your First Sales Team
Q: How do you structure a sales team when you’ve got zero experience doing sales? Well, first go get some experience with sales. 🙂 At least, close the first 10 customers yourself. If you don’t, you’ll never have any idea how to do it. And the odds your first rep...
Why SMB Reps Struggle in the Enterprise. And Vice-Versa.
Q: How is low/mid-ticket sales different from enterprise sales? They are very, very different. If I had to boil down how to filter potential sales professionals based on just 1 controlling criterion, it would be deal size. Enterprise sales: Reps often hunt many of...
The Top 50 SaaStr Answers on Quora in 2020
It's been a fun experience being on Quora for ... a decade 🙂 We've crossed 60,000,000 views of our answers there, so let's take a look at the Top 50 most viewed SaaStr Answers on Quora in 2020: Why do many startup owners sell...
7+ Tips On How To Build Your First Sales Team
Q: How do you structure a sales team when you’ve got zero experience doing sales? Well, first go get some experience with sales. 🙂 At least, close the first 10 customers yourself. If you don’t, you’ll never have any idea how to do it. And the odds your first rep...
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