Dear SaaStr: Is It OK To Have a 5% Response Rate in My Personalized Cold Emails?
Dear SaaStr: Is It OK To Have a 5% Response Rate in My Personalized Cold Emails? Yes. 5% isn’t a huge response rate, all things being equal. You are sending a ton of emails and perhaps they aren’t personalized enough. Still — a 5% true connect rate...
When You Want to Hire a VP From a Big Tech Company, What Are You Competing With? $800,000 a Year
So recently I’ve had conversations with several VPs and senior Directors at leading tech companies. I almost never ask anyone how much they make. I don’t care and it’s not me. But in this case, I was talking with folks thinking of making the jump...
Dear SaaStr: Why Do Some People Loathe Sales?
Dear SaaStr: Why Do Some People Loathe Sales? People loathe sales because they are making the mistake of mapping their experiences as, essentially, Very Small Businesses, as the general experience of a corporate buyer. Yes, you and I just want to buy in one click, on...
Maybe Only 10%-15% of VC Backed Startups Can Raise Another Round Right Now
So we took a look at some of the data from Emergence Capital’s survey of 600+ venture-backed software startups the other day, and they updated it with a bit more data on the Top Decile of Venture-Backed Startups Here: The summary data of the Top Decline leads to a...
Dear SaaStr: What is a “Good” Exit Strategy for a SaaS Company Raising a Seed Round?
Dear SaaStr: From An Investor’s Perspective, What is a “Good” Exit Strategy/Plan for a SaaS Company That’s Raising a Seed Round? Ok, people are going to tell you not to have a slide or discussion on an “exit strategy” and they are...
The Typical Startup Has About a 12% A Year Dilution Profile. What’s Yours?
One thing founders get quite a bit wrong is they underestimate just how much dilution they’ll see over time — as will the seed and earlier investors, who experience just about the same dilution. They sort of, kind of, get the dilution per round right, but...
7 Marketing Hot Takes with SaaStr Founder and CEO Jason Lemkin on the Exit Five Podcast
SaaStr Founder and CEO Jason Lemkin sits down with Exit Five’s Dave Gerhardt to talk all things marketing in SaaS and shares his 7 Marketing Hot Takes
Salesforce: We Need 50% More Pipeline Than Before To Hit the Plan
So Salesforce had a rough quarter. While overall growth met Wall Street’s projections, their guidance for next year was down. For the first time ever, Salesforce projected only single digit growth for next year. I.e., less than 10%. Salesforce predicts annual...
How Your Sales Team Can Use PLG to Acquire and Expand New Customers Faster with Uday Chakravarth, Former Head of PLG at Atlassian
Atlassian’s Former Head of PLG, Uday Chakravarthi, walks through how your sales team can use PLG to acquire and expand next customers, faster.
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