SaaS Couples Counseling for Sales & Marketing with Greenhouse’s CMO and VP Enterprise
Theoretically, the relationship between sales and marketing should be easy –– after all, these teams are responsible for pulling in more business and increasing revenue. However, it is often the case that relationships are complicated between these teams, and sometimes they can even butt heads.
Unfortunately, this type of tension is all too common and plagues many companies. But there is hope. Greenhouse CMO, Carin Van Vuuren, and VP of Enterprise Revenue, Ankur Passi, share their approach to bridging the communication gap to bring the traditional frenemies together.
Hiring Your VPs: When Can You Compromise? (UPDATED)
Sometimes, you just have to lower the bar to get a hire done You've just run out of time, and you can't find someone great Only thing is I've never seen a single one of those hires work out — Jason ✨Be Kind✨ Lemkin (@jasonlk) September 19, 2023 I...
My App Stack: Jessica Gilmartin, Chief Marketing Officer of Calendly
“My App Stack” is a new series where we dig in with top CMOs, CROs, CTOs and CEOs on just what apps they’re really using to run their business. I always learn a lot from these — they are in essence a best practices list from each leader. Last week we had a great one...
Top SaaStr Content for the Week: Freshworks’ Founder & CEO, Bessemer Venture Partners, Monday’s Co-CEO, and lots more!
The top SaaStr content you might have missed for the week of September 24th 2023.
Be Honest: How Easy Is It To Really Switch to Your App?
When you ask customers to switch from an existing vendor to you … Do you offer to do ALL the work? The migration?The implementation?The integrations?The data mapping? If not, imagine all the friction you could remove if you did — Jason ✨👾SaaStr 2025 is May...
Salesforce, Samsara, Monday and More: “Layoffs are Over. We’re Back to Hiring. Thousands.”
So tougher times aren’t over for everyone that has had them. But we’re lapping tougher times for many, and for many others, it’s just plain time to hire again. So many Cloud and SaaS leaders kept hiring flat for the past 12-18 months, and yet still...
“Is the Seed VC Model Broken?” New!! 20VC With Floodgate, Founder Collective, Harry and Jason
So Harry Stebbings was kind enough to have us back in the new group format on 20VC with 2 of the legends in seed investing, Eric Paley of Founder Collective and Mike Maples of Floodgate: While both aren’t pure SaaS investors, they’re both in the top 1%...
Watch The Top 7 Sessions From 2023 SaaStr Annual!!
Missed our biggest, best SaaStr Annual ever? No problem! We’ll start transcribing, publishing, Youtube-ing, and podcast-ing all the top sessions. Some are already up, and you can watch at ton of them here on the Live tab on YouTube. But if you want to catch...
State of the Cloud 2023 with Bessemer Venture Partners (Video + Podcast)
Bessemer Venture Partners share their annual State of the Cloud report, including a look back at the past year, current trends and benchmarks, plus tactics to improve efficiency and innovation.
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