Beware The Overly Self-Promotional CMO (and CRO)
The best CMOs are very good at promotions That's part of the job, after all Just make sure at least 50% of their energy goes into promoting the company, and not just their personal brand — Jason ✨????SaaStr.AI Sept 10-12✨ Lemkin (@jasonlk) April 15, 2021 CMO...
The Playbook to Multi-Channel Marketing & the Art of the Product Launch with Sprig CMO Elizabeth Walton Egan (Video)
Whether you’re part of a startup ready to enter the market or working at an established business ready to launch a new product, it’s critical to understand how to approach your target audience. But simply sending out a few press releases isn’t enough –– you need a...
SaaStr CRO Confidential: Omni Founder Colin Zima on the Power of Leveraging Your Network for Sales and Recruiting (Pod 658 + Video)
In this week’s episode of CRO Confidential, host Sam Blond, Partner at Founders Fund, continues a mini-series on founder-led sales with Colin Zima, founder and CEO of Omni. Omni is trying to build the next-generation business intelligence (BI) platform. In a year’s...
15+ of The Top Sales & Marketing Mistakes B2B Startups Make
Never hire anyone in sales that doesn't care about money You'll see — Jason ✨👾SaaStr.Ai✨ Lemkin (@jasonlk) January 11, 2026 A while back we put together some of the top sales & marketing mistakes SaaS companies and founders make, especially in the...
The False Choice of Prepaid vs. Monthly Contracts (Updated)
In scaling the cash-flow side of SaaS, there’s almost nothing more powerful than annual contracts combined with prepaid cash. It’s just such a huge benefit. At least — on paper. In a spreadsheet. Done right, you get all the cash up-front, and your...
CRO Confidential: How Founder-Led Sales Can Transform Your Business with Roam CEO and Founder Howard Lerman and Sam Blond, Partner at Founders Fund (Pod 655 + Video)
Former CEO and founder of Yext and current CEO and founder of Roam, Howard Lerman, shares successful strategies and lessons learned building two successful startups with Sam Blond, Partner at Founders Fund, in this week’s episode of CRO Confidential. Typically, sales...
5 Customer Marketing Strategies Guaranteed To Grow Your Business with Tara Robertson, CMO at Bitly (Pod 654 + Video)
The customer marketing journey in SaaS is like rock climbing minus the risk of potential death. But you’re falling, dodging, climbing, and hoping to scale the top of a mountain. Jason Lemkin, CEO and Founder of SaaStr, said, “How much do you talk about Customer...
Secrets to Scaling a Company in Hypergrowth Mode with Celonis President Sales & Field Engineering Chris Donato and SVP Business Development & Ecosystem Shelli Vivona (Video)
While many of the companies on SaaStr are based in North America and then expand to Europe and APAC, we’re seeing more and more expansion going the other way. Celonis started 12 years ago in Germany and recently began its move into the U.S. market. This has...
10 Things That Always Work in Marketing with SaaStr Founder and CEO Jason Lemkin: Part 2 (Pod 653 + Video)
In this post, SaaStr Founder and CEO Jason Lemkin shared five super simple ways to generate more leads and grow your company that always work. Now, he has five more marketing strategies that are sure to generate more leads if done right. If you aren’t spending money...
Build vs. Buy is Mostly Really Now vs. Later
In the early-ish days, maybe even as far as $10m-$20m in ARR, as you talk to larger prospects, you’ll have a lot of “Build vs Buy” discussions. We didn’t hear these as often in the peak crazy times of late 2020-early 2022, when budgets to buy...
10 Things That Always Work in Marketing with SaaStr Founder and CEO Jason Lemkin: Part 1 (Pod 652 + Video)
If only 100 people listen to your podcast, but it’s really good and provides a ton of true value And 10 of those 100 are potential customers, and they really get value And just 1 buys say a $20k annual subscription, and stays a customer for 10 years Still totally...
Lessons From Selling to 10,000 Startups With Zendesk VP of Startups, Kristen Durham (Video)
B2B SaaS companies often aim to land large enterprise clients that can bring with them long relationships and large deals. Others may seek to corner the SMB market. However, what many businesses may overlook is the startup segment. Often, startups are lumped in with...
Unconventional Ways to Scale Your Company With CEO & Founder of DoNotPay, Joshua Browder (Pod 649 + Video)
Not all startups follow the same trajectory for getting off the ground. Some stumble into the world of entrepreneurship like DoNotPay founder Joshua Browder did. As a self-proclaimed accidental entrepreneur, Browder shares a few unconventional ways to scale your...
CRO Confidential: Why Your Startup Needs A Rev Ops Leader With Cherishma Shah, Senior VP Of GTM Strategy, Operations, and Enablement at Guild Education (Pod 648 + Video)
Not every leader is created equally. A bad experience with a revenue operations leader might taint your view of the position at all future companies, but that would be a mistake, as CRO Confidential podcast host Sam Blond learned first-hand. In this week’s CRO...
SVP and GM, SaaStr
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