Scaling The Top SMB SaaS Companies: What It Takes with GGV Capital Managing Director Jeff Richards and GGV Capital Partner Tiffany Luck (Pod 647 + Video)
The SMBTech economy is very different from enterprise software, and there is massive opportunity to capture it. There are over 400M small businesses worldwide. That’s more than 90% of companies and 40-50% of GDP. At this week’s Workshop Wednesday — held every Weds at...
Scaling Early-Stage to Hyper-Growth Companies With Ed Lenta, SVP and GM of Databricks (Pod 644 + Video)
Back in the early 2000s, people didn’t entirely accept that a virtual machine could be as good as a physical one. Of course, we all know how that turned out. Ed Lenta, the SVP and GM of Databricks, had the rare opportunity of scaling three hypergrowth companies —...
How to Create User Delight When Building a Bottom-Up SaaS Business with Scratchpad Co-Founder/CEO Pouyan Salehi and OpenPhone Co-Founder Daryna Kulya (Video)
To expand using a bottom-up model, SaaS businesses need to create a more delightful experience for every user. These experiences don’t just happen when customers unlock your product’s value without jumping through several hoops. The opportunity to delight goes beyond...
The Top 10 Worst Pieces of SaaS Advice (Updated)
Your board will give you a lot of advice Some of it right, some of it right later, some of it right never But the mistakes you will 100% own all by yourself Never look back and say you did something important just because the board said so … that you didn't...
The Two Things to Do. When You Don’t Know What to Do. (Updated)
And if you don't know the way? Go on a listening tour Go talk to 100 of your customers, at least 20 in person They always have some good ideas Build the best one or two — Jason ✨Be Kind✨ Lemkin ???????? (@jasonlk) January 25, 2023 There may come a time, or...
Sustainability In Marketing: Leveraging Compounding Channels For Long-Term Growth with Demandwell and Exit Five (Video)
Achieving sustainable growth in SaaS marketing is about balancing channels from a high-level strategy and a tactical point of view. Optimizing short-term gains with long-term investments and controlling customer acquisition costs (CAC) leads to more sustainable...
Revenue Alignment: How to Pull Marketing, Sales, and Customer Success Together with Divvy CRO Sterling Snow (Pod 628 + Video)
In many companies, the longtime dispute between sales and marketing prevents them from collaborating or agreeing on a goal. Divvy’s CRO, Sterling Snow, created a structure aligning these two teams with others to create a formidable revenue team. This structure drove...
Don’t Sell SaaS Like It’s 2012 with Reprise Co-Founder Evan Powell and Glasswing Ventures Founder & Managing Partner Rudina Seseri (Video)
Cloud-driven commerce has transformed how we use technology, and we expect it to do as much. But the SaaS-savvy customer of today does not fit into the current rigid, outdated sales process. SaaS companies must adapt and develop a future-proof sales model that...
As Long As You Are Growing 60% Or More — Your Competition Can’t Really Hurt You
Can you get to $145,000,000 in ARR, IPO, and be worth $1.1 Billion with a sales-driven motion … And still just burn $14m getting there? Yes, you can Example: quiet SaaS learning software Docebo: pic.twitter.com/jtGwErBPu6 — Jason ✨Be Kind✨ Lemkin (@jasonlk)...
Dear SaaStr: What Should Be The Priorities of SaaS Founders During The Early Stages?
Dear SaaStr: What Should Be The Priorities of SaaS Founders During The Early Stages? Some ideas: Find a truly great co-founder. Slow it down until you do. There is too much to do in SaaS — sales, customer success, product, engineering, demand gen, etc. If you don’t...
3 Lessons from Building a Marketing Engine to Grow Pipeline from Millions to Billions with Samsara CMO Sarah Patterson (Pod 619 + Video)
Samsara makes telematic and safety devices for physical operations (i.e., tools that measure and monitor what’s happening in a vehicle.) In achieving over $724M in ARR and growing to 2,000+ employees since its founding in 2015, they have learned a thing or two about...
How to Get the Most Out of Your Entire Revenue Motion with Salesloft CMO Lauren Vaccarello (Video)
Your revenue targets aren’t changing, but the world around you is. Small tweaks at every stage of the revenue cycle can help you stay on target no matter what is thrown your way. Starting with inbound leads, Chief Marketing Officer at SalesLoft, Lauren Vaccarello,...
From Stealth to Unicorn in 11 Months: Top 5 Lessons Learned with Drata CEO Adam Markowitz and Cowboy Ventures Partner Amanda Robson (Video)
Building a fast-growing business while tackling fierce competitive challenges is a formidable journey. Every successful SaaS business strategy requires a full-potential ambition aimed at sustained profitable growth. But once you begin to scale your business, you...
What Bootstrapped Companies Do Better than VC-Backed Ones with Paddle Chief Strategy Officer Patrick Campbell and Senior Product Manager Allissa Chan (Video)
Startups often begin with a bootstrapping phase with little to no outside investment. Many, however, will eventually switch to the externally funded phase because bootstrapping isn’t for every business. Some startups need constant cash infusions to achieve growth....
SVP and GM, SaaStr
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