Dear SaaStr: Should I Start My SaaS App Off As Totally Free?
Dear SaaStr: Should I Start My SaaS App Off Totally Free? Almost always — no matter how freemium you want to go in SaaS, you should at least have a paid edition on Day 1. Even if you are going pure freemium. My top 50 biggest mistakes include not charging at all for...
Secrets To Combining PLG and Enterprise Sales with Grammarly CEO Brad Hoover (Pod 602 + Video)
AI-powered communication technology is helping people improve the quality and impact of their communication. Grammarly CEO Brad Hoover shares the keys to unlocking product-led growth in the enterprise through learnings from the company’s 13+ year journey helping...
The Founder’s Guide to Developer-led Growth with WorkOS’s CEO (Video)
Developers act, think, and behave differently than your average customer. So selling, marketing, and supporting them should be different too. As an API-first company, WorkOS focuses on selling primarily to developers. WorkOS CEO Michael Grinich, Developer Success...
What It Takes to Forge Your Own Category with Braze Co-Founder and CEO Bill Magnuson (Pod 601 + Video)
How do you create a concept that not only doesn’t yet exist but hasn’t yet been imagined? Bill Magnuson, Co-founder and CEO of Braze, remembers his company’s founding in 2011 in an office with bare concrete floors—an austerity that he opines as “probably an ingredient...
Freemium is Back! But You’ll Probably Need 50 Million Active Users for Freemium to Actually Work as a Business Model.
"For Freemium and PLG to work at scale, you probably need millions of folks to use your product. If it's 1000's … then go sell it." pic.twitter.com/2DI6meGWE2 — Jason ✨👾SaaStr 2025 is May 13-15✨ Lemkin (@jasonlk) January 12, 2025 Freemium...
Key Strategies for Scaling Revenue Today with Confluent President of Field Operations Erica Schultz (Pod + Video)
In a volatile economic climate and market, founders must employ smart growth strategies while focusing on efficiency. For early-stage companies, the onus is to show investors a sustainable and solid path to profitability focused on topline and efficiency. Confluent’s...
Lessons from Salesforce to Celonis: Tips to Scale Globally with Celonis COO Arsenio Otero (Video)
All companies depend on growth, and growth has to come from somewhere. How do companies that rely on hypergrowth—expanding as much as 100% yearly—achieve this kind of success? Celonis’ COO, Arsenio Otero, discusses this as a three-stage process with actionable steps....
5 Critical and Company-Altering Learnings from B2B Startups with Y Combinator Managing Director of YC Continuity Anu Hariharan (Pod 595 + Video)
Anu Hariharan works with hundreds of startups annually as Managing Director at Y Combinator. Through experience, she explains five company-altering learnings from B2B startups that founders should consider at the earliest stages of their businesses. Your product may...
Optimizing GTM for PLG with Stage 2 Capital Co-Founder and Managing Director Mark Roberge (Pod 594 + Video)
Product-led growth (PLG) is the consumerization of software—a strategy B2B software companies can learn from growth teams at successful consumer tech companies. Stage 2 Capital’s Co-Founder and Managing Director, Mark Roberge, breaks down what a consumer tech growth...
How 3 Data Points Can Drive Revenue with Asana Head of Revenue Marketing Jessica Gilmartin (Video)
It’s a challenging time to be a marketer. People are more anxious and distracted than ever, and it’s increasingly difficult to connect with audiences in a memorable way that makes them feel emotionally connected to your brand. That’s where data storytelling helps cut...
Everything That Breaks on the Way to $1 Billion ARR With Mailchimp Co-Founder Ben Chestnut (Pod 592 + Video)
In some cases, weirdness wins the race. The lovably off-beat “weird” marketing automation platform Mailchimp was recently acquired by Intuit for $12 billion. At SaaStr Annual 2022, Mailchimp Co-Founder Ben Chestnut sat down with SaaStr Founder Jason Lemkin to answer...
Dear SaaStr: What Makes the Ideal Demand Generation Candidate for a Growth-Stage SaaS Company?
Dear SaaStr: What makes the ideal Demand Generation candidate for a growth-stage SaaS company? 90% of the candidates you meet will not have: owned a funnel revenue goal/KPI: pipeline, leads, opportunity, revenue; that at another SaaS company that sold about around...
The Key to Successful Scaling Across Markets With OMERS Ventures Managing Partner Harry Briggs (Pod 591 + Video)
After finding success in their home country, many SaaS founders begin to think globally, considering expansion into the international markets. However, global growth is challenging, and it takes the right strategy, preparation, and business model to achieve it. In an...
10 Lessons Learned Along the Path to $100M ARR with UserZoom CEO Alfonso de la Nuez and CMO Sophie Chesters (Pod 590 + Video)
The journey to $100M ARR may seem like a typical success story in Silicon Valley, but that doesn’t make it simple or easy. But what guideposts can you follow to survive the years it takes to succeed? UserZoom CEO Alfonso de la Nuez and CMO Sophie Chesters have a few...
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