Dear SaaStr: Should I Overcharge or Undercharge My First Customers? “Overcharge” if the customer is big, i.e., >$50k-$100k a year or so in deal size. At least, charge more than your gut likely tells you to. Undercharge if the customer is small by revenue. Charge...
So the amount of great content we have on our YouTube just exploded the last 2 years, as we started doing big digital events, and several great new offerings like CRO Confidential with the best CROs in SaaS, and our new Workshop Wednesday with leaders from Stripe,...
So 2022 marked SaaStr’s 10th anniversary, from our first blog posts in August and September 2012. It also marked our first year with 1,000,000+ years of our blog, up 16% from last year: Now, SaaStr has changed a lot over the years. Our IRL and digital events...
I’d been planning, and even started, to write a post on hiring a Stretch VP of Sales for a long time. It turns out Brendon Cassidy … who as VP of Sales at LinkedIn, EchoSign, and Talkdesk, took each from nominal to eight figures in revenue … had...
Every business wants to catapult to success and become profitable. Having a unique product doesn’t guarantee that users will buy it, but it starts with building an initial user base and expanding it further. You need to identify a niche in the current market, make...
In the age of Unicorns, there’s often a story folks miss. It’s when about 5 years in, at a reasonably successful company, the founder moves on. I don’t mean fired. I mean after 4.5-5 hard years, of finally getting the company to $5m or $10m or...
Dear SaaStr: What Should Be The Priorities of SaaS Founders During The Early Stages? Some ideas: Find a truly great co-founder. Slow it down until you do. There is too much to do in SaaS — sales, customer success, product, engineering, demand gen, etc. If you don’t...
So we have a classic set of New Year’s Resolutions in SaaS that we update every year. But 2023 is so … unique. The Best in SaaS are still growing at incredible rates, but the overhang from the crazy multiples and VC funding run of late 2020-early 2022 will...