At the heart of product-led growth is the user. And in this podcast, Olivia Nottebohm, CRO of Notion ($10B valuation), will delve into the more complex aspects of product-led growth, and why they’re essential for building a successful business that will thrive for years to come.
Utah-based Podium is now valued at $3 billion. Small business software helps everyone from plumbers to dentists communicate with customers online. $100m+ ARR and IPO looming, CEO says https://t.co/XMFSkJncnq — Katie Roof, boosted ???? (@Katie_Roof) November 15,...
Day 1 of @mapistry Summit!! pic.twitter.com/We6b5eKZU6 — Ryan Janoch (@RyanJanoch) November 9, 2021 When I was first a SaaS CEO, the last thing I wanted to do was put on a Customer / User Conference. Â I understood the importance of Dreamforce. Â Salesforce is a...
The “Magic Number” is one of those metrics in SaaS that has always sort of vexxed me. On the one hand, you need a shorthand for your sales and marketing efficiency — and that’s Magic Number. Magic Number is your growth in ARR over a quarter...
We’ve talked a lot on SaaStr about how to get from $1m to $10m, $2m to $5m, $10m to $30m, etc. etc. One area we haven’t talked as much about is getting from, say, $100k in ARR to Initial Traction, or $1-$2m in ARR. Â A bit, but not as much. The reason is...
Salesforce likes to talk about “Customers for Life”, and while that’s sort of catchy, it’s a little hard to grok what it really means. It finally sunk in for me a bit the other day. Â At Adobe Sign, there’s a large group of well-known...
Marqeta CMO Vidya Peters discusses the nuances of building a cohesive marketing and revenue strategy and share advice for other organizations seeking to align these functions during a critical time of growth for their companies.
Dear SaaStr: I have a SaaS startup. I feel my marketing team does not make enough efforts. Should I fire the team? No … take that concern and energy and instead bring in their boss. Top your team and see what happens. Go find your real VP of Marketing. ...
Chime wasn’t the first digital bank, but it certainly became the largest. Hear how Chime CEO and co-founder, Chris Britt, won in a highly competitive market.
Hear from PagerDuty CPO, Sean Scott, and CMO, Julie Herendeen, on how PagerDuty has embraced a product-led growth model and the success they’ve seen since doing so.
In the early days of SaaStr we put together a strawman First Sales Rep Comp Plan. Â Use it, modify it (or of course, ignore it) as you see fit. If you use a sales comp plan like ours, you’ll get one big benefit for planning purposes — you’ll know with...
Join ServiceNow’s Chief Customer and Partner Officer, Lara Caimi, and VP of Strategic Operations for the Customer and Partner Organization, Aneesa Sayall, as they discuss how hitting the gas on how they deliver partners is fundamental to how ServiceNow scales to $10B and beyond.
Secrets to a solid interview: 1/ Interview your heroes2/ Do an hour of research3/ Write out 5 great questions + 5 back-up questions4/ Listen, and ask +1 follow-up question on the great responses5/ Share questions ahead of time. Most will read them, some will add good...
In this female-powered panel, get ready to learn from CMOs Carilu Dietrich of 1Password, Isabelle Papoulias of Mediafly, and VP of Product Marketing and Demand Gen, Katrina Wong of Segment on both the importance and effective tactics in building the ideal customer profile.
