Marketing to Developers: Why Happy is Our Hack with DigitalOcean’s CMO Carly Brantz (Pod 545 + Video)
Carly Brantz, CMO of DigitalOcean, outlines how to grow your business by creating a culture of happiness.
Pick Up The Phone. Answer the Chat. Be Present.
B2B companies, ACV $20k: “We can’t afford to pick up the phone or respond to chat in real-time” B2C companies at $150 price point: “We answer every call and chat in 60 seconds or less”: — Jason ✨BeKind✨ Lemkin #ДобісаПутіна (@jasonlk) April 4, 2022 We’ve...
Gartner: Email Is #1 For MQLs
Gartner released its latest “Best Performing Marketing Channel” survey, and while it’s not as informative (to me at least) as its CIO and Cloud reports, there are a few interesting learnings: A few learnings on getting those MQLs: Email is #1. ...
Revenue Marketing: Build for Scale with Podium SVP, Revenue Marketing Jess Weimer (Video)
Jess Weimer, Senior Vice President of Revenue Marketing at Podium, discusses why it’s time to pivot from demand generation to revenue marketing and best practices for making that pivot.
From $0 to $400+M: 10 Mistakes the CEO of ZoomInfo Made on His Journey to IPO with Henry Schuck (Video)
The journey to IPO comes with ups and downs, and every founder should prepare for triumphs and mistakes. ZoomInfo CEO Henry Schuck shares valuable learnings from the pitfalls he encountered on the way to $400 million.
5 Rules to Win When Competition is Everywhere With Atlassian COO Anu Bharadwaj and Boast.AI Co-Founder Lloyed Lobo
The SaaS world is competitive, and standing out in a highly saturated market takes remarkable hard work and skill. However, the companies that adapt and create transformational change tend to survive. COO Anu Bharadwaj’s years of experience at Atlassian have shaped her outlook on how to thrive in the market.
In this session, Boast.AI Co-Founder Lloyed Lobo interviews Bharadwaj as she shares Atlassian’s five building blocks to win.
Building a Successful Customer Advisory Board in the Enterprise with Mapistry’s VP of Customer Experience Maya Colato (Pod 539 + Video)
Maya Colato, Vice President of Customer Experience at Mapistry, outlines how you can build a successful Customer Advisory Board.
Product-Led Growth: Panacea or Boondoggle? with AgentSync Co-Founder & CTO Jenn Knight and OpenPhone Co-Founder Daryna Kulya (Pod 538 + Video)
Jenn Knight, Co-founder and CTO of AgentSync, and Daryna Kulya, Co-founder of OpenPhone, discuss how different approaches have helped each brand reach its target audience and accomplish its goals, the potential of product-led growth, and how to scale growth strategies to yield desirable results.
The Path to a Billion Dollars: How to Create Multi-Revenue Streams with Bill.com CRO Tom Clayton (Pod 536 + Video)
Reaching the first billion is a milestone for every SaaS company, so what’s the best way to get there? During his SaaStr Annual presentation, Tom Clayton, CRO of Bill.com, shared his insights and advice for growing revenue streams to maximize business success. The...
Marketing Secrets to Hypergrowth from Building Elastic, Zuora, and Segment (Pod 534 + Video)
Jeffrey Yoshimura, CMO and CXO at Snyk, Asawari Samant, Head of Marketing at Anyscale, and Katrina Wong, VP Marketing and Demand Generation at Segment, delve into their decades of combined experience to discuss the nine marketing lessons they have learned that lead to hypergrowth.
Building A $5.6b Company With A Product-Led Flywheel With Postman’s CEO Abhinav Asthana (Pod 528 + Video)
Postman’s CEO Abhinav Asthana shares how community, product, data can power marketing, customer success, and sales are the key elements for the next generation of SaaS software leaders.
Your Sales Efficiency Will Probably Plummet Toward $10m ARR. Plan For It.
When a great SaaS business starts to come together, and crosses Initial Traction ($1-$1.5m), growing nicely (8-10%+ Month-over-Month Growth) … oftentimes, the founders start to see the first bit of real economic returns on the model. It finally starts to make...
Acquiring 10,000 SMB Customers Solely from Data with Gorgias CEO Romain Lapeyre (Pod 527 + Video)
Gorgias CEO Romain Lapeyre shares advice on how to use data to acquire more customers and increase ARR.
6 Steps to Managing Marketing Hyper-Growth at Scale with Klayvio Global Head of Marketing Kady Srinivasan (Pod 525 and Video)
Kady Srinivasan, SVP, Global Head of Marketing at marketing automation unicorn, Klaviyo, will pull from her 20+ years of experience and share actionable tips on how you can scale your team, your campaigns, and more.
What’s Changed in Product-led Growth with Calendly CMO Patrick Moran
Drawing from two decades of experience, Calendly’s CMO Patrick Moran has witnessed the evolution of PLG — but also, what has stayed the same. Here, he discusses a few of the key lessons he’s learned along the way.
Digital Content Director, SaaStr
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