Scaling Your Startup 10x From $20M to $200M with Sapphire, Lightspeed, TripActions’ CRO, and 6Sense’s CMO (Pod 522 + Video)
Cathy Gao, Partner at Sapphire Ventures, and Anoushka Vaswani, Partner at Lightspeed Venture Partners, moderated a panel with Carlos Delatorre, CRO at TripActions, and Latané Conant, CMO at 6sense to discuss how you can scale your startup from $20 million ARR to $200 million ARR through go-to-market execution, talent, and culture.
Full-Funnel Product-Led Growth with Jenn Steele, VPM and Grace Tyson, VPS at Reprise
Jenn Steele, VPM at Reprise and Grace Tyson, VPS at Reprise, discuss challenges you might have to overcome when implementing a product-led strategy and how to do so.
Lessons Learned Scaling with Canva’s CMO Zach Kitschke and SaaStr CEO and Founder, Jason Lemkin (Podcast 516)
Canva CMO Zach Kitschke dives into Canva’s exponential growth as a start-up and the lessons they learned along the way to scaling to 65M users.
How to Increase Revenue and Grow Your Customer Base by 10x with Asana COO Anne Raimondi and Figma CCO Amanda Kleha (Video)
Asana COO Anne Raimondi and Figma CCO Amanda Kleha discuss why self-serve and direct sales models actually work better together and how to put a dual-motion model into practice.
A CEO’s Guide to Marketing With Dave Kellogg: Five Things Every Founder Should Know (Podcast 515 and Video)
Dave Kellogg, EIR at Balderton Capital and Principal at Dave Kellogg Consulting, shares five tips to help founders and CEOs navigate their marketing strategy and develop clarity around what successful marketing looks like.
The Law of Attach Rates, And Why Partners Usually Can’t Really Move the Needle For You — Directly
I want to spend a little time on some learnings about Strategic Partners in SaaS. First, let me be clear — to make it in SaaS, you’re probably going to need to achieve Strategic Partners of some sort to achieve real success. Because it takes a Village....
Adding Outbound Sales & Marketing to a Product-Led Growth Engine with Freshworks, Twilio, 1Password, Coda (Podcast 509 and Video)
Many start-ups today start with an amazing Product Led Growth (PLG) engine that hasn’t required an outbound sales and marketing motion. As amazing as this is, if your company wants to move into the mid-market or enterprise business, you’re going to have to build and hire a Sales team, and expand the capabilities of your Marketing function. How can you add this GTM motion effectively, without cannibalizing your existing business? Hear from the CMOs of top tech companies on they helped Freshworks, Twilio, Salesforce, 1Password, Atlassian, Litmus, CircleCi, Coda and many others have faced this challenge and led their companies through this successful transition.
7 Lessons Learned in Product-Led Scaling from Dropbox’s GM (Podcast #490 and Video)
Rachel Wolan, Dropbox GM, shares wisdom from her years of experience in product-led scaling at Talkdesk, LiveRamp, and Dropbox to help you better scale your company.
5 Great Marketing Sessions From SaaStr Annual 2021 with CMOs of Datadog, G2, BlackLine, Marqeta and Dave Kellogg
Headliner talks on SaaS marketing from Amanda Malko (G2), Alex Rosemblat (Datadog), Dave Kellogg, Vidya Peters (Marqeta), and Andres Botero (Blackline).
6 Top Sessions On Scaling From SaaStr Annual 2021
SaaS is not the right industry to aim for incremental, low single-digit revenue growth. This is an industry where stories of 17x growth – like ClickUp scaling from $4 million to $70 million of ARR – are surprisingly common. We’ve curated 6 popular SaaStr Annual 2021 sessions from leaders that have navigated the proverbial rocketship to scale:
If You Want to Hit The ’22 Plan, You’d Better Be Making the Hires Now
If you want to hit the plan for Q1'22, You need to be hiring all the sales reps you'll need then … Now — Jason ✨BeKind✨ Lemkin ⚫️ (@jasonlk) September 15, 2021 Recurring revenue certainly has pros and cons. The biggest pro is it recurs. 🙂 With...
Dear SaaStr: My Marketing Team Doesn’t Do Enough. Should I Fire Them?
Dear SaaStr: I have a SaaS startup. I feel my marketing team does not make enough efforts. Should I fire the team? No … take that concern and energy and instead bring in their boss. Top your team and see what happens. Go find your real VP of Marketing. ...
How Much Can You Really Spend on Marketing? (And The “Problem” With The S+M=ACV Axiom)
In the early days of SaaStr we put together a strawman First Sales Rep Comp Plan. Use it, modify it (or of course, ignore it) as you see fit. If you use a sales comp plan like ours, you’ll get one big benefit for planning purposes — you’ll know with...
The Role of Partners to Scaling to $15 Billion With ServiceNow’s CCO: SaaStr Podcast 459 and Video
Join ServiceNow’s Chief Customer and Partner Officer, Lara Caimi, and VP of Strategic Operations for the Customer and Partner Organization, Aneesa Sayall, as they discuss how hitting the gas on how they deliver partners is fundamental to how ServiceNow scales to $10B and beyond.
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