Thanks to Check, Cumul.io, Finix, Rocketlane, and Signeasy for Sponsoring SaaStr Annual 2023!
Join us for SaaStr Annual in the SF Bay area Sept 6-8, 2023!
Sustainability In Marketing: Leveraging Compounding Channels For Long-Term Growth with Demandwell and Exit Five (Video)
Achieving sustainable growth in SaaS marketing is about balancing channels from a high-level strategy and a tactical point of view. Optimizing short-term gains with long-term investments and controlling customer acquisition costs (CAC) leads to more sustainable...
5 Interesting Learnings from ServiceNow at $8 Billion in ARR
So we took a look at ServiceNow a little ways back at $5B in ARR, but I thought it was worth another deep dive now for a very specific reason: Their very seasoned CEO has sees no real slowdown or downturn in their business. At $8 Billion in ARR, growing ~25%...
Revenue Alignment: How to Pull Marketing, Sales, and Customer Success Together with Divvy CRO Sterling Snow (Pod 628 + Video)
In many companies, the longtime dispute between sales and marketing prevents them from collaborating or agreeing on a goal. Divvy’s CRO, Sterling Snow, created a structure aligning these two teams with others to create a formidable revenue team. This structure drove...
Uncharted: Chargebee’s CRO on How to Sell to the CFO
SaaStr’s Poya Osgouei has a great Uncharted podcast that does a deeper dive with many SaaS execs. Up this week is Adam Tesan, Chargebee’s CRO, on one of the top topics in SaaS today: How to Sell to the CFO. It’s something many of us didn’t think...
Focus on the Fundamentals: How to Scale For Profitability with OMERS Growth Equity Managing Director & Head of Growth Equity Mark Shulgan (Video)
As SaaS founders are looking to scale and raise funding, it can be confusing and stressful to navigate in the uncertain market of the past few years. Valuations have dropped, and investors are more selective with their capital. So how can you tell if you’re on the...
Dear SaaStr: How Do You Know If Your Startup Idea Already Exists?
Dear SaaStr: How Do You Know If Your Startup Idea Already Exists? Well, of course it already exists. You really think you’re the only person on the entire planet that has tried to do this? It’s the Fermi Paradox of Start-ups. Of course they have. But...
Why Now is a Great Time to Raise Seed Funding. Even If It’s Awful for Series A-E Rounds.
So now is simply a terrible time to be raising growth stage venture capital. With the BVP Cloud Index down 40%+ from a year ago, and many of the top Cloud leaders trading for as low as 5x ARR, it’s just hard to justify a later stage $300m-$400m valuation round...
Don’t Sell SaaS Like It’s 2012 with Reprise Co-Founder Evan Powell and Glasswing Ventures Founder & Managing Partner Rudina Seseri (Video)
Cloud-driven commerce has transformed how we use technology, and we expect it to do as much. But the SaaS-savvy customer of today does not fit into the current rigid, outdated sales process. SaaS companies must adapt and develop a future-proof sales model that...
Related Posts
