How to Double Your Magic Number and Increase Your Go-to-Market Efficiency with Sapphire Ventures

How to Double Your Magic Number and Increase Your Go-to-Market Efficiency with Sapphire Ventures

Rajeev Dham and Karan Singh, Partners at Sapphire Ventures, and Jane Lee, Vice President at Sapphire walk us through how to double your “Magic Number,” a shorthand for your SaaS sales and marketing efficiency. In recent years, the average Magic Number and benchmark for go-to-market efficiency has dropped from .7x to just .3x. How has the happened? And what can founders and revenue leaders do to turn around their budgets for efficient growth?

AI Day is Coming Digitally to SaaStr on March 27 2024!

AI Day is Coming Digitally to SaaStr on March 27 2024!

Building off the popularity of our AI Day at last September’s SaaStr Annual, we’re bringing it back online this March on Wednesday, March 27th for a completely live, digital event that will bring the global SaaStr community together with the brightest innovators in Artificial Intelligence for a day of digital content. (And don’t worry we’ll be bringing it back to the Annual this September too.)

Mastering Partner Marketing: What NOT to Do and How to Excel with Drata CMO Sydney Sloan

Mastering Partner Marketing: What NOT to Do and How to Excel with Drata CMO Sydney Sloan

Welcome to the latest installment of our “What’s New” series where SaaStr founder and CEO Jason Lemkin sits down with some of the top leaders and founders in SaaS and Cloud to discuss What’s New and what should be top of mind for fellow founders. In the new episode, Jason sits down with Drata CMO Sydney Sloan to talk about what’s new at Drata, the role of CMO at Drata vs. Salesloft, partner marketing, customer marketing, and more. 

High-Velocity Techniques to Maximize Sales with Gusto’s CRO and Head of Go-to-Market

High-Velocity Techniques to Maximize Sales with Gusto’s CRO and Head of Go-to-Market

Tolithia (Gusto’s CRO and Head of Go-To-Market Ops, or GTM Ops) and Jamie (Gusto’s Principal, GTM Strategy & Operations) about their high-velocity techniques for maximizing sales. They first discuss their aim of helping other professionals grow their businesses, the importance of proper territory management, especially in high-velocity, high-scale operations, and the difficulties of geographic territories. Following that, they discuss dynamic territory management, the problems of static sales books, and how industry does not necessarily dictate business models. They also touch upon tools and strategies they implemented at Gusto, such as the Next Best Action tool and dynamic books, to decide which leads to work and how. At the end of the discussion, they answer several questions from the audience.

An AI Deep Dive with Lightspeed and Typeface: Embracing the Potential, Addressing the Challenges

An AI Deep Dive with Lightspeed and Typeface: Embracing the Potential, Addressing the Challenges

Alex Kayyal and Julie Kainz, Partners at Lightspeed, shared at SaaStr Annual a framework they developed around how to think about this new era of Artificial Intelligence in SaaS, what opportunities are out there for startups, and how to think about incumbents. Together with Abhay Parasnis, founder and CEO of Typeface, they chat about what it looks like to be a builder at the forefront of Generative AI.

Customer Success In The Era Of Efficiency: A Deep Dive With HubSpot, ChurnZero and SaaStr

Customer Success In The Era Of Efficiency: A Deep Dive With HubSpot, ChurnZero and SaaStr

Today we’re focusing on actionable insights you can use to drive down churn with customer success in today’s new era of SaaS efficiency. You Mon Tsang, CEO and co-founder of ChurnZero, Colleen O’Sullivan, VP of Integrated Customer Experience at Hubspot, and Jason Lemkin, SaaStr founder and CEO, give their take on where the customer success industry is headed and shares data from the Customer Success Leadership Study done by ChurnZero at the close of 2023.

CRO Confidential: Bringing Product-Led and Sales-Led Growth Together For Go-To-Market Success with Giancarlo Lionetti, CRO of Zapier

CRO Confidential: Bringing Product-Led and Sales-Led Growth Together For Go-To-Market Success with Giancarlo Lionetti, CRO of Zapier

In this latest episode of CRO Confidential, Sam Blond, Partner at Founders Fund and former CRO at Brex, sits down with the CRO of Zapier, Giancarlo Lionetti (GC), to chat about Product-Led Growth (PLG) and Go-To-Market (GTM). Everything from hiring on the GTM side to layering in a sales-led motion into PLG. 

Mastering High-Volume, Low-CAC Marketing: Strategies from Gorgias, Vercel, and Hypergrowth

Mastering High-Volume, Low-CAC Marketing: Strategies from Gorgias, Vercel, and Hypergrowth

Guillaume Cabane and Martin Gontovnikas, co-founders of HyperGrowth Partners, Axelle Heems, Senior Director of Growth Operations at Gorgias, and Morgane Palomares, VP of Marketing at Vercel come together to share their scalable, low-CAC (customer-acquisition cost) growth strategies. 

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