SaaStr Podcast #398 with Rob Gonzalez, Founder & CMO @ Salsify: How To Price To Maximise For Upsell and Expansion, Why and When To Engage with Partner Programs & How To Correctly Segment Customer Profiles Most Efficiently
SaaStr 395: Why Seat Based pricing Will Die and Volume Based Pricing Is Optimal, How To Structure Pipeline Meetings Most Effectively & How To Think Through Demand Gen Strategically with UserTesting CEO Andy MacMillan
As digital business and collaboration models have been permanently accelerated by the events of 2020, our panel of SaaS experts discuss who’s buying in the Enterprise, and how to drive conversions across multiple business functions.
Where is Venture Capital today? And how do you hack it? SaaStr CEO and Founder, Jason Lemkin, sits down with Sunil Dhaliwal, General Partner at Amplify Partners to discuss.
How To Crush It With Interactive Content, What Type, Where and When To Use It Most Efficiently and Where Many People Make Mistakes with Randy Rayess
SaaStr Podcast #389 with Unsplash CEO Mikael Cho and Morning Brew Business Editor Kinsey Grant: “How To Really Disrupt the Big Guys With Free”
Mikael Cho, CEO of Unsplash shares his lessons learned from starting Unsplash as a side project and growing it to a market leader, and disrupting an industry of giants like Shutterstock, Getty, and Adobe Stock with a free business model.
SaaStr 388: Okta CMO, Ryan Carlson on How To Measure Marketing Attribution Effectively, Why People Think About Category Creation Incorrectly Today & How You Have To Think Through The Product vs The Company Story
Between aggressive timelines and a lack of exposure to customers, the product management process is rife with challenges. Mistakes are bound to be made — we’re only human after all — but not all mistakes are created equal. In this session, Zendesk’s EVP of Product, Shawna Wolverton, will explore the top mistakes product teams tend to make, and how to anticipate and avoid common pitfalls when bringing a new product to market.
Nick Caldwell has built and grown product and engineering organizations at PowerBI (0 to 300 engineers), Reddit (500M MAU) and Looker ($2.7B sale to Google). Nick will share 5 big lessons he’s learned along the way that you can use as you build your company’s product and engineering functions from its earliest days to its largest successes.
There are a lot of problems with calculating churn rates. Moreover, public companies don’t generally release churn rates. Thus we’re moving from a world of LTV/CAC and CAC payback period to a world of net dollar retention rates (NDRR). Learn what they are and how to calculate them correctly and how to the move RPO (remaining performance obligation) when it comes to multi-year deals.