Making Sure Your CAC Doesn’t Kill You: Driving Low-Cost Customer Acquisition (Video + Transcript)
How much does it cost for your company to acquire a customer? Driving CAC down while simultaneously driving revenues up is something that many SaaS companies struggle to do. Joanne Chen, Partner at Foundation Capital, sits down with Jeff Samuels, VP of Security...
Who attends SaaStr Annual? Get an early peek at the attendee company list!
Who’s attending SaaStr Annual 2018? More than 2400 teams already have tickets! We hear you, SaaStr fans! Everyone’s dying to know who’s attending so they can start scheduling meetings and setting networking goals for February. (And if you...
After 20 years of SaaS are we starting to see fatigue and where are the opportunities to innovate in this market?
I do think we are seeing a lot of fatigue in the trends that fueled the last few ways of innovation: The cloud version of big “on-prem” categories. This created Salesforce, Workday, ServiceNow, etc. That’s pretty much played out, with a few laggard exceptions. All the...
To what extent are salespeople allowed to lie or embellish about the products or services they are selling?
It a real concern, especially as you scale beyond the first 10 reps or so. When you have just a few reps, everyone can sort of listen in on each other, feed off each other, iterate from each other’s scripts. Yes, it would be better to have sales ops managing scripts...
Two Minutes to Better Sleep and Business Growth
By: Christiane Soto, SMB Marketing, Oracle As you look to grow your SaaS business, do certain business issues keep you up at night? Can you identify the biggest threat you face on your path to exponential growth? If not, you are not alone. Oracle partnered with Inc....
In startups, what are the advantages of an early exit (say 8 figures) vs. a long term hold and exit (9 figures or more)?
Generally speaking, there is no sane reason not to take the first, good exit. You have $0 now. Making $2m, $5m, $10m vs. $0 is so insanely significant. And those extra few millions? Not that important. Unless you count the size of your house at the Yellowstone Club as...
SaaStr Annual Sponsorships Are Almost Full!
The SaaStr Annual 2018 is 100 days away! Yes, Dreamforce is just next week, but if you are selling / meeting with B2B founders, executives and CEOs, the Annual will probably be a bigger and easier way to access that group of buyers. Right now, we are running at...
SaaStr Podcast #148: Rajeev Batra, Partner @ Mayfield On Why Startups Die of Indigestion Not Starvation
Welcome to Episode 148! Rajeev Batra is a Partner at Mayfield, a firm that has championed bold entrepreneurs since 1969. Rajeev’s investments at Mayfield include the likes of Crunchbase, SmartRecruiters, Marketo (IPO then taken private by Vista Equity), ServiceMax...
Are investors always a priority when a startup is acquired or goes IPO? Do founders gets something from it?
I know this topic confuses a lot of folks. The legal terms are long and lengthy. The stories on the internet make it all seem like a big us-vs.-them thing. And sometimes, yes it is. But … Let me try to simplify: If you sell for less money than you raise, the founders...
What is a ‘reasonable’ trial to paid conversion rate?
Don’t worry about it. Instead, worry about improving whatever you have. I’ve worked with start-ups like Automile that have 90%+ conversion. I’ve worked with others than have 10% conversion. Neither is necessarily better. It depends on how, why and where you get those...
Your Exclusive First Look at the SaaStr Annual 2018 Agenda
Hear ye! Hear ye! The time has arrived, the one you’ve all been waiting for – your first look at Keynotes, sessions, and more at SaaStr Annual 2018. We’ve been working really hard putting together sessions for everyone in your SaaS organization – including...
You Know What’s Even Better Than MRR? POGR. Plain Old GAAP Revenue.
There’s a trend that’s accelerated in the past year or so with companies I meet with, advise, track, mentor, have invested in, etc. The trend is that I have no idea what their revenues are 🙂 What I mean by that is that in an effort to present all...
Jennifer Tejada (CEO, PagerDuty): How Selling Sunny Delight and Software are Similar (Video + Transcript)
Who knew that selling Sunny D would help Jennifer Tejada, CEO of PagerDuty, learn how to sell software? Jennifer shares a humorous story about a grocery store, her grumpy customer, and five truths that will help you sell better regardless of your market. One thing you...
SaaStr Podcast #147: Shan Sinha, Founder & CEO @ Highfive On Why Payback Period Is The Critical Metric
Welcome to Episode 147! Shan Sinha is the Founder & CEO of Highfive, the startup that quite simply makes insanely simple video conferencing. They have raised over $45m in funding from some of the best in the business, including a16z, Lightspeed General Catalyst,...
CEO & Founder
Related Posts
