Dear SaaStr: How Do I Craft a Winning Investor Deck for an Early-Stage Startup?
Dear SaaStr: How Do I Craft a Winning Investor Deck for an Early-Stage Startup? Here’s my #1 piece of advice: Get it all down to One Slide. "How to Create a Compelling Investor Deck: The Power of the First Slide" pic.twitter.com/AyyS7lHATz —...
Top 10 Learnings from Todd McKinnon, CEO of Okta on Scaling To The First $30m ARR (Updated)
Todd McKinnon, CEO of Okta, a ways back joined us for the first time joined us at our first big digital event, SaaStr Scale. It was a great deep dive on what it’s really like scaling an emerging leader in a category everyone previously thought was small. ...
The State of Startup Marketing in 2024 with CMOs of HubSpot and Zapier
"We all need more hackers on our team. Marketing hackers, sales hackers, product hackers. We lost too much of that. People that want to do the work because they enjoy the work." @searchbrat @zapier @kippbodnar @HubSpot @jasonlk pic.twitter.com/dUudpe9s2Q...
Dear SaaStr: Does It Make Sense For Your First Marketing Hire Be a Product Marketer?
Dear SaaStr: Does It Make Sense For Your First Marketing Hire Be a Product Marketer? No. Strong Disagree. It does not make any sense, 99 times out of 100. And you can see in this short clip, the CMOs of Zapier and HubSpot agree 😉 "The Importance of Hiring a...
How to Gracefully Ask a VC To Leave Your Board
So a little ways back a bit of a Board of Directors soap opera broke out. The Information broke the story, with Sequoua asking its ex-active partner and leader Mike Moritz to step off the board of key portfolio company Klarna in favor of an active partner, Matthew...
How To Reverse-Engineer a $100M Exit: SaaStr on My First Million Pod
How do you reverse-engineer your first million as a SaaS startup founder? SaaStr founder and CEO Jason Lemkin chats with Sam Parr on the popular YouTube channel and podcast My First Million about what’s required to make it on the map for a $100M exit and then reverse engineers the steps to get there.
Rule 1: New minimum is $400K per employee
Rule 2: Go multi-product
Rule 3: Your second product must be bigger than your first product
Cheat code: Double your prices
Rule 4: 30% of your revenue is international
Rule 5: Localize your product
Cheat code: Remove friction
Rule 6: 100% net revenue retention
Rule 7: Don’t raise double digit millions
What Sponsorships Are Left for SaaStr Europa in London on 6-7 June!!
Ok, get EXCITED for SaaStr Europa 2024, we’re back time in London! We’re looking forward to hosting 4,000 SaaS founders, execs, and VCs in hip East London at Tobacco Docks across 2 packed days, 4-5 June. About 70% of our sponsorships are sold out, but...
Don’t Overdiscount When Things Get Harder. It Only Makes Things Worse.
So when things get tougher, and deals get harder, it’s natural to reach for almost anything to close deals. There are only so many levers sales can pull. And discounting is one. And while Atlassian and a few ones hold the line on never discounting at least...
Why Customers Hate So Many Salespeople. And Why They Love Some. And How to Do Better Here.
Dear SaaStr: Why do customers hate salespeople? Disalignment. A truly great salesperson isn’t there to just take your order and push you endlessly to e-sign a document. They are a true resource. They help you: They educate you on the product. They honestly...
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