


Q&A with Maria Pergolino, Anthony Kennada, Aaron Ross and Jason Lemkin (Video + Transcript)
Jason Lemkin moderates a panel of some greatest-of-all-time SaaStr speakers taking questions from the audience and over Twitter. The panel discussed navigating a future recession, building great office culture, app exhaustion and more.

The Playbook to Building a Thriving Sales Culture with PatientPop SVP of Sales Justin Welsh (Video + Transcript)
Justin Welsh, former SVP of Sales at PatientPop explains how he started in SaaS in 2009 as the second sales hire at Zocdoc. Justin used Sales Culture to grow a successful PatientPop team to 140 employees and 55 million in revenue. Want to see more content like this?...
The Plaid Story: Integrating with 10,000 Institutions. On The Way to a $5 Billion Acquisition.
Plaid recently announced VIsa had acquired it for $5.3 billion dollars (!). We were very fortunate to have CEO Zach Perret join us at the last SaaStr Annual and share their top 6 learnings and I thought it would be great to update it here. — Jason ______...
Taking a $4B Company from Consumer to B2B with Pluralsight (Video + Transcript)
We all know and could name several successful B2C and B2B companies. What sets apart some of the most successful, high-growth companies we see today—Slack, Dropbox, Atlassian—has been their ability to tap into and master a new GTM strategy: B2C2B. In this...
The Top Tough Management Lessons – and Mistakes – from Founding a $3.8 Billion Market Leader (Video + Transcript)
Auren Hoffman is the CEO of SafeGraph and Co-Founder and former CEO of Live Ramp. Hear his top tough management lessons and mistakes he learned along the way to founding what is now a $3.8 Billion company. Live Ramp, a middleware company that connects marketing...
Building Consumer Grade Enterprise Products with Invision, Box, Google Maps and Crunchbase (Video + Transcript)
With the complexity of multiple stakeholders and the increasing purchasing influence of end users, the bar is higher than ever for enterprise UX as companies pioneer business models beyond traditional SaaS. Learn how to apply consumer grade growth, engagement, design,...
How to Build your Marketing Stack with Gorgias and OpenClassrooms (Video + Transcript)
There is no shortage of options when it comes to building your marketing technology stack. But with the seemingly endless options, how do companies navigate what to handle in-house and what to outsource? This session weighs the options to create the right combination...
Lessons Learned from Being Acquired for $400m With WePay (Video + Transcript)
WePay CEO Bill Clerico and COO Tina Hsiao discuss how the company went from launch to acquisition. WePay is a payments company for platform businesses like marketplaces, crowdfunding sites & small business software. They process billions annually for platforms...
8 Tough Lessons from Closing 12,000 Customers at WebPT (Video + Transcript)
WebPT achieved 30% market share and transformed an entire vertical with a purpose-built solution in a tech-averse industry. In this session, hear from three women who founded, funded and are leading WebPT, one of the nation’s fastest-growing SaaS companies in the...
Matching Price to Value: 3 Lessons in Monetization from Menlo Ventures (Video + Transcript)
SaaS is about creating long-term value for your customer, and being compensated appropriately for that value as a business. Learn actionable monetization tips from a Product/Growth operator turned VC. Want to see more content like this? Join us at SaaStr Annual 2020....
Small Business Will Drive the Next Billion for SaaS with Kabbage (Video + Transcript)
Representing 98% of all U.S. businesses, 57% of all U.S. jobs and more than half of all non-farming GDP, small business is big business. As one of the most difficult markets to enter and succeed, how can new and old SaaS providers win with SMBs? Want to see more...
5 Effective Things We Did to Move Upmarket and Built Pipeline with Mapistry (Video + Transcript)
Lots of us fantasize about moving upmarket, but are unsure of how to get started. Is it just a matter of hiring a team of SDRs and getting them to hit the phones? At Mapistry, moving upmarket is exactly what CEO Allie Janoch set out to do two years ago and in this...
The 3 Stages of Denial When Graduating Beyond Founder Led Sales with Mixmax (Video + Transcript)
Typically founders are the first salespeople. After all, it’s likely they know the product the best, and they can use customer feedback to measure market fit. However, at some point, a founder needs to hire a sales team. Learn how to recognize the signs of...