Dear SaaStr: What Happens to the Management Team When a New CEO is Hired? You never know exactly what will happen. However, at a practical level, I think you should plan on maybe 50% of the management team turning over if your company brings in a new CEO. Maybe more....
Dear SaaStr: Does the fund make the VC or VC make the fund? The VC makes the fund — but it’s a little more nuanced than that. Only 2 things matters for VC until it’s late stage, and maybe even then: Getting the best founders to pick you; and Picking...
Dear SaaStr: If you were hiring a head of sales for a high-priced, niche B2B SaaS product, would you focus on general B2B SaaS sales experience or on market/customer knowledge, assuming it will be very difficult to find a candidate with both? This is the scenario when...
So a ways back we did our first SaaStr Scale event in SF, a 1000 person event just on scaling revenue with top CROs, CMOs, and more. It’s since morphed into digital events and this year, the first SaaStr AI Day in March 2024. Brendon introduced his playbook to...
Dear SaaStr: Should I Hire a Sales Rep First, Or a Sales Manager First? The ideal flow is: You (founder-CEO) close the first batch of customers, say the first 10 or 20. If you don’t, you’ll never really know how it’s done. Or be able to help anyone else, really. Then,...
Vimeo CEO and SaaS veteran Adam Gross and Jason Lemkin, SaaStr founder and CEO talking about running a profitable public company with $400M in revenue.
Going though a slow patch is one thing We almost all go through one or two Settling for slow growth is another You never really come back from that one — Jason ✨Be Kind✨ Lemkin 🇮🇱 (@jasonlk) December 31, 2022 When I was CEO at Adobe Sign / EchoSign, I made a...
Dear SaaStr: How Do I Increase Pricing Again Without Angering Customers? One simple thought: earn it. First, plan to increase pricing in general once a year, each year for new customers. But earn it. And generally for new customers, not existing customers. How...
So you’re hiring your first few sales reps in the early days? Before you have a great VP of Sales? It’s an interesting time. Leads are precious, everyone is a team. So you need a very certain type of sales rep. Let me give you a checklist of a few...
Dear SaaStr: A Co-Founder is Asking for More Equity Post Fundraising. What Should I Do? Listen. It usually means something is wrong. Or at least, off: If you got the equity splits right at first, usually, big issues don’t come up later. This may be a sign you need to...
At the first SaaStr Europa, Harry Stebbings sat down with MuleSoft Founder and CTO Ross Mason to discuss the organization’s sales strategy, building a strong company culture, how to think about international expansion, and much more. Unsurprisingly, it was one...
Dear SaaStr: What’s the #1 Most Important Thing in Pricing A New SaaS Product? I think the #1 thing to think about is context. Software all sort of all, rough-and-tough, costs the same to build and ship. Why is Calendly $10 a month, when Salesforce is $200 a month...
In my first start-up, I was mostly hunting whales — seven figure and eight figure deals. I had no experience doing any of this. For our First Big Customer, we’d been negotiating a $6m/year contract for quite some time (they always take time). We finally had the “all...
Dear SaaStr: What Would Be The Single Most Important Advice You Would Give Other Entrepreneurs? Quit today if you don’t want it bad enough. But … never quit if you truly do. … Now, by “quit” I don’t literally mean leave the keys on your...
Lately I’ve been working with 5+ SaaS companies all hiring their first VP of Product. Most around $6m-$10m ARR, although one just past $2m ARR. And critically, most have a really strong CEO-CTO partnership. Both are great leaders, and both are great at...