Mark Roberge, SaaStr fan-favorite and Co-Founder and Managing Director of Stage 2 Capital brought together some of the top CROs in SaaS during the SaaStr Annual to share some of their greatest learnings and pivotal moments leading some of the Cloud 100 SaaS companies.
Dini Mehta, former CRO at Lattice, Kate Ahlering, CRO at Calendly, and Mark Wayland, CRO at Box, share their stories and offer advice to founders on how to scale companies from $0 to $100M ARR in Revenue and beyond.
Dear SaaStr: What Should I Look For in a 30-60-90 Day Plan for My First VP of Sales? I think there are 2 components that are most important: #1. How much, and when, sales will increase. This will be tied to sales cycles, to some extent, but also to increasing close...
Dear SaaStr: I’ve Been Out of Sales For 6+ Years. Is It Too Late to Get Back In? I stayed at home as a parent and then played professional poker for several years. Ok here’s the thing: you have 2 flags already (and staying home for the kids isn’t...
Rebecca Lynn General Partner at Canvas Ventures and Jake Heller CEO at Casetext, share the top 10 questions every SaaS founder needs to ask their customers.
Dear SaaStr: How Do You Draw The Line Between Founder and First Employee? I’d suggest if you’re not sure where to draw the line … maybe don’t. It should be obvious. Founders are “there” before there is anything. Before a name. Before a product idea, usually. Before a...
Dear SaaStr: What is the best move for a startup founder to make when he talks to a completely rude and arrogant potential investor? Look, I can’t stand this either. But … if you can … Get Over It. Smile, say Thank You, and Move On. VCs: Are a...
Dear SaaStr: What Should One Do After a Failed Startup? If it “failed” after < 12-24 months or so, and you didn’t raise any or too much money — it doesn’t matter too much. No one will care. And there’s no need to explain yourself, apologize, or feel...
Does “age” even matter anymore for SaaS founders, if it ever did? On the one hand, the Stripe founders became billionaires in their teens. So you can build something epic in SaaS without 20 years of domain expertise. Henry Schuck started ZoomInfo at 23,...
Dear SaaStr: Why do venture capitalists say no? And how do you get them to say yes? Here’s the thing: most VCs, at least, most early VCs … know if they want to invest mid-way through the first meeting. Not for sure, but they’ve made a tentative conclusion they want to...