by Amelia Ibarra | Feb 21, 2024 | Blog Posts, Early, Featured Videos, Marketing, Marketing, Videos, What's New At |
Welcome to the latest installment of our “What’s New” series where SaaStr founder and CEO Jason Lemkin sits down with some of the top leaders and founders in SaaS and Cloud to discuss What’s New and what should be top of mind for fellow founders. In the new episode, Jason sits down with Drata CMO Sydney Sloan to talk about what’s new at Drata, the role of CMO at Drata vs. Salesloft, partner marketing, customer marketing, and more.
by Jason Lemkin | Feb 8, 2024 | Blog Posts, Marketing, Scale |
So times aren’t tougher for everyone in B2B and SaaS, but they’re tougher for many. And the playbook has mostly been as follows for those with tougher times: Cut the burn Freeze hiring If growth is really slow, look at layoffs if necessary and Cut...
by Amelia Ibarra | Feb 7, 2024 | Blog Posts, Early, Featured Posts, Featured Videos, Marketing, Marketing, Videos |
Guillaume Cabane and Martin Gontovnikas, co-founders of HyperGrowth Partners, Axelle Heems, Senior Director of Growth Operations at Gorgias, and Morgane Palomares, VP of Marketing at Vercel come together to share their scalable, low-CAC (customer-acquisition cost) growth strategies.
by Team SaaStr | Feb 3, 2024 | Blog Posts, Featured Videos, Fundraising, Leadership, Marketing, Videos |
As we gear up for SaaStr Europa 2024 in London on 4-5 June and SaaStr Annual 2024 in the SF Bay Area on September 10-12, we wanted to take a look back at some of our most iconic speakers and sessions from over the year, that we can still learn from today. Today, Zoom...
by Amelia Ibarra | Feb 1, 2024 | Blog Posts, Early, Featured Videos, Marketing, Marketing, Videos, Workshop Wednesdays |
In the ever-evolving world of SaaS, the role of marketing continually adapts and transforms, especially as companies transition through different stages of growth. Kady Srinivasan, the Chief Marketing Officer of Lightspeed Commerce and a veteran in the field with rich experience from companies like Dropbox, Owlet, and Klaviyo, recently shared her invaluable insights on this topic. In this workshop, we delve into the ten pivotal changes in marketing strategies as companies scale, based on Srinivasan’s expertise.
by Jason Lemkin | Feb 1, 2024 | Blog Posts, Growth, Hiring, Marketing, Marketing, Q&A |
Dear SaaStr: What Is The Ideal Size For a SaaS Marketing Team? The ideal size of a SaaS marketing team until you are at $10m+ ARR is the size that is accretive. The last thing you want is a bunch of “marketers” whose ROI you don’t understand. That’s where...
by Jason Lemkin | Jan 15, 2024 | Blog Posts, Early, Marketing, Sales |
Dear SaaStr: “What should your sales team do with marketing qualified leads? Follow-up. There will be a lot of spirited debate between marketing + sales in the lead hand-off process. Do you have MQLs and then … SALs? (Sales Accepted Leads)? Does sales get to...
by Jason Lemkin | Dec 29, 2023 | Blog Posts, Early, Marketing, Product, Q&A, SaaS Product Pricing |
Dear SaaStr: How Long Should a Free Trial Be for SaaS Products? It doesn’t really matter. What I mean is, this is one of those things in SaaS that is over-analyzed, as if it will make a magical difference. The sales team will like a shorter period, often, to help them...
by Amelia Ibarra | Dec 13, 2023 | Blog Posts, Early, Featured Podcasts, Featured Posts, Featured Videos, Growth, Leadership, Marketing, Metrics, Podcasts, Sales, Videos |
Come learn from SaaStr OG and fan fave, Dave Kellogg, EIR at Balderton Capital, as he walks you through the complexities of SaaS metrics. With a wealth of experience leading major SaaS and enterprise software firms, Dave will delve into the art of leveraging metrics for strategic advantage and the potential pitfalls of their misinterpretation. This session will equip you with a nuanced understanding of how SaaS metrics can shape success and why careful interpretation is paramount.
by Jason Lemkin | Nov 25, 2023 | Marketing, Product, Q&A |
SMB SaaS in many ways is harder, but when done right, it’s wonderful. SMBs cancel faster, churn at much higher rates, and generally, pay very little. But … there are so, so, so many of them. "You probably have to be even better to scale SMB SaaS than...
by Amelia Ibarra | Nov 25, 2023 | Blog Posts, Company Culture, Featured Podcasts, Featured Videos, Growth, Hiring, Leadership, Marketing, Podcasts, Sales, Sales, Videos |
After a period in 2021 known as “The Party”, where salespeople earned more while working less, businesses are shifting focus from measuring effort to emphasizing revenue generation. As the market bounces back, learn 5 ways to get back to hitting revenue targets with Jameson Yung, SVP of Sales at Gong, and Sam Blond, Partner at Founders Fund and previous CRO at Brex.
by Jason Lemkin | Nov 21, 2023 | Blog Posts, Growth, Marketing, Marketing, Metrics |
Once you hit Initial Traction in SaaS, say that first $1m-$1.5m in ARR, you’ll finally find something that works. One channel, often. E.g., partnerships. Or Facebook ads. Or an app store. Or a specific outbound strategy. Or blogging, or podcasting, or...
by Jason Lemkin | Nov 9, 2023 | Blog Posts, Company Culture, Early, Hiring, Marketing, Marketing, Q&A |
Dear SaaStr: What are some of the “ultimate sins” in marketing and sales and success in SaaS in the early stages? My list of some bad ones: Sales: Hiring any reps you wouldn’t buy from. This never works out in the early days. Later, once you have a strong...
by Amelia Ibarra | Nov 1, 2023 | Blog Posts, Marketing, Marketing, Videos, Workshop Wednesdays |
Learn six GTM models Divvy used on their incredible journey from 0 to a $2.5B exit in just four years with the former CRO of Divvy, and SaaStr fan favorite, Sterling Snow.
by Amelia Ibarra | Oct 30, 2023 | Blog Posts, Marketing, Marketing, Videos, Workshop Wednesdays |
Discover a simple framework for growth teams to address and solve growth problems and bottlenecks at scale with VP of Growth Lavanya Shukla at Weights & Biases.
