How to Think About The Huge Expenses of Events and Tradeshows
Events and trade shows. They’re back, but they’re expensive. At all but the biggest and best, you don’t get enough booth traffic. The folks that do come by are often too junior. It sucks up days at a time. The air is convention-center nasty...
How to Incorporate AI Into Your Demand Gen and Marketing with Guillaume Cabane
HyperGrowth Partners’ Co-Founder and GP Guillaume Cabane walks through how to incorporate AI into Demand Gen & Marketing and picking the right tools for you
7 Marketing Hot Takes with SaaStr Founder and CEO Jason Lemkin on the Exit Five Podcast
SaaStr Founder and CEO Jason Lemkin sits down with Exit Five’s Dave Gerhardt to talk all things marketing in SaaS and shares his 7 Marketing Hot Takes
How Your Sales Team Can Use PLG to Acquire and Expand New Customers Faster with Uday Chakravarth, Former Head of PLG at Atlassian
Atlassian’s Former Head of PLG, Uday Chakravarthi, walks through how your sales team can use PLG to acquire and expand next customers, faster.
Top 10 GTM Mistakes Founders Are Making Today with SaaStr CEO Jason Lemkin
SaaStr CEO Jason Lemkin walks through the Top 10 GTM Mistakes Founders Make Today when and some cheat codes to avoid them.
5 Lessons Learned When Scaling Product-Led Growth and Sales Motions Beyond $100M with Cloudinary VP of Developer Experience Sanjay Sarathy
Cloudinary VP of Developer Experience Sanjay Sarathy shares 5 Lessons Learned When Scaling Product-Led Growth and Sales Motions Beyond $100M
What’s Happening in B2B SaaS in 2024 and Beyond with Zapier CEO Wade Foster and SaaStr CEO Jason Lemkin
SaaStr Founder and CEO, Jason Lemkin, and Zapier CEO, Wade Foster, sit down with Casey Hill to discuss the future of B2B SaaS in 2024 and beyond.
Lead Rich vs. Lead Poor Environments
So last month, two companies I’ve invested in: both crossed $5m in ARR both also grew at the exact same rate last month MoM both also basically have the same ACV (~$50k) both have about the same number of folks on the sales and marketing teams, respectively both...
In The Early Days, What You Think is a “Sales” Problem is More Likely a Marketing Problem (Updated)
"You probably don't need as many reps as you think you do" @kylecnorton CRO @owner. "More likely you have a pipeline problem. Spend the money there until your reps' calendars are truly full." cc @samdblond pic.twitter.com/XqfgZOlafj —...
Dear SaaStr: Why Do VC Backed Startups Seem To Almost Always Be Running Out of Money?
Dear SaaStr: Why Do VC Backed Startups Seem To Almost Always Be Running Out of Money? The #1 issue I see is not understanding what investments really are accretive — and which aren’t. And so the money goes far, far faster than anticipated. Venture capital, if you...
Dear SaaStr: How Can an Early Stage SaaS Startup Get its First 1-3 Pilot Fortune 500 Paying Customers?
Dear SaaStr: How Can an Early Stage SaaS Startup Get its First 1-3 Pilot Fortune 500 Paying Customers? It’s not magic. And it’s not a mystery. Even though it can seem like it, until you’ve done it yourself. There are basically two paths, and one...
Dear SaaStr: How Do You Handle Customers That Want to Build It In-House?
Dear SaaStr: How Do You Handle Customers That Want to Build It In-House? Be “Cool”. What I mean is, we all go through this, at least, a lot of us. When you first build a start-up, it’s often feature-poor, with little-to-no brand. Internal IT teams sometimes think they...
The Difference Between a VP of Marketing and a VP of Demand Gen
Dear SaaStr: What’s the difference between a VP of Marketing and a VP of Demand Gen? Perhaps nothing. Perhaps. A lot of demand gen leaders want to be a “VP of Marketing” next, and that can be a great hire, and a great title to give them. But in...
How to Double Your Magic Number and Increase Your Go-to-Market Efficiency with Sapphire Ventures
Rajeev Dham and Karan Singh, Partners at Sapphire Ventures, and Jane Lee, Vice President at Sapphire walk us through how to double your “Magic Number,” a shorthand for your SaaS sales and marketing efficiency. In recent years, the average Magic Number and benchmark for go-to-market efficiency has dropped from .7x to just .3x. How has the happened? And what can founders and revenue leaders do to turn around their budgets for efficient growth?
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