The One About the VP of Sales That Didn’t Want to Work with The VP of Marketing
So there’s a situation I see happening with many (not most, but many) SaaS companies as they build out the first management team: They hire a VP of Sales that doesn’t think much of the VP of Marketing. And doesn’t work with them. So they bypass...
My App Stack: Syndey Sloan, CMO of Drata
“My App Stack” is a new series where we dig in with top CMOs, CROs, CTOs and CEOs on just what apps they’re really using to run their business. I always learn a lot from these — they are in essence a best practices list from each leader. Last week we had a great one...
How to Get Me To Do Your Podcast — And Probably Other Busy People, Too
So I get a lot of podcast requests, and I think podcasts are great. They are an incredible way to communicate with your customers and prospects. Even if the absolute number of listeners and viewers is low, the quality is often high. Yet, folks tend to do the ask...
Stop Promoting Your Startup. Start Promoting Real Value in Your Industry.
So two discussions this week were reminders to me of how much marketing has changed in the early and “pre-brand” stages: Two very successful founders ($1B+ exits) with new startups pushed me really hard to promote their new startup you’ve never heard of our our...
Dear SaaStr: What Are The Characteristics of a Good SaaS Product?
Dear SaaStr: What Are The Characteristics of a Good SaaS Product? A good SaaS product is one that after 18–24 months at least, propagates enough of its own leads to create a self-sustaining business. The customers are happy enough, the problem solved is important...
Scalable, Low CAC Growth Tactics with Hypergrowth Partners Co-Founder Guillaume Cabane
Are you trying to unlock sustainable low customer acquisition costs (CAC) growth for your SaaS company?
Then you need to hear what Guillaume Cabane, Co-Founder and President of HyperGrowth Partners, has to say on the subject.
In this exclusive video, Guillaume shares the formula he used at Ramp, Gorgias, and Drift to reach explosive saas growth – showing you the secrets of smart scaling.
Don’t miss out – watch this must-see video now for groundbreaking advice on generating fast CAC growth success!
Dear SaaStr: None of The 3 SaaS Products I Developed Have Any Sales. What Am I Doing Wrong?
Dear SaaStr: None of The 3 SaaS Products I Developed Have Any Sales. What Am I Doing Wrong? You may not have product-market fit. You may not have built a product people will actually pay for. But assuming you have … well — are you doing any marketing? There...
Why You’re Unfundable in 2023: The Cold, Hard Truths About SaaS AMA Part 2 with SaaStr CEO and Founder Jason Lemkin
Jason Lemkin, CEO and Founder of SaaStr, recently answered our audience’s most pressing questions about the present and future of startups. Here is part 2 of the cold truth about SaaS in 2023.
The Cold, Hard Truths About SaaS In 2023: Part 1 AMA with SaaStr CEO and Founder Jason Lemkin
Jason Lemkin, CEO and Founder of SaaStr, recently answered our audience’s most pressing questions about the present and future of startups. Here is part 1 of the cold truth about SaaS in 2023.
What’s Actually Working For SaaS PR In 2023 … And What Isn’t
One of the top minds in B2B PR I’ve worked with is Ed Zitron. We’ve had him at SaaStr Annual and SaaStr several times over the years, and we’ve worked together on over a dozen on my SaaStr Fund portfolio companies. I asked him to put together a...
How To Boost Your Net Retention Revenue (NRR) to Over 140% with Insider’s CEO and CMO
Hande Cilingir CEO of Insider and Merve Nazlioglu, CMO of Insider, share the 10 game-changing customer marketing tactics they used to achieve to 140% NRR (Net Retention Revenue).
Yes, Your Marketing Site Really Does Matter
“Our new website converts ˜2x better than the previous one” — Startup A at $10m ARR “Leads seem to have fallen by about 40% since we changed the website” — Startup B at $10m ARR Does your marketing site really matter, past a point? ...
A Look Back: How to Crush Your Enemies with Expensify’s CEO: David Barrett (Video)
In the run-up to 2023 SaaStr Annual on Sep 6-8 in the SF Bay Area again, one of the presentations from 2021 resonates much more in 2023 than it did back then. Dave Barrett, CEO of Expensify, on how to leverage having a true PLG product to weaponize marketing. ...
Dear SaaStr: Should Your Ask a Prospect What Competitors They Are Looking At?
Dear SaaStr: Should Your Ask a Prospect What Competitors They Are Looking At? You’ll find 90% of the time you’ll want to not just tell a client who you are competing with — but do so aggressively. And box the competition out at the start. “Great to learn about your...
Related Posts
Industry News
- Scoop: New VC firm formed by a16z, Bessemer, and Index vets
- Subscription growth boosts Commvault’s fourth-quarter revenue by 10% - SiliconANGLE
- Microsoft's Cloud And AI Businesses Continue To Impress, But It Remains A Hold
- Amazon's cloud margin widens on accelerating revenue growth
- Island hits $3 billion in valuation after latest fund raise
- WeWork and Yardi Partner to Jointly Create the Next Generation of Workplace Management Software
- Oracle Has More Office Workers in California Than Texas After Moving Headquarters
- Morgan Stanley banker sees 10 to 15 more tech IPOs in 2024, and a 'better year' in 2025
- Microsoft finally kills this legacy Windows app — for good this time
- Shockingly, Bored Apes Now Laying Off Employees as NFT Market Disintegrates