How To Boost Your Net Retention Revenue (NRR) to Over 140% with Insider’s CEO and CMO
Hande Cilingir CEO of Insider and Merve Nazlioglu, CMO of Insider, share the 10 game-changing customer marketing tactics they used to achieve to 140% NRR (Net Retention Revenue).
Sales and Marketing Execs: Know the Product Cold Before You Start
So over the past few weeks I’ve had discussions with 3 good revenue leaders and execs and 2 marketing execs that either left their roles or were let go. "The #1 reason I see VPs and executives fail today — they never truly learn the product. For real....
The Two Biggest Mistakes I Made As a Founder-CEO
Dear SaaStr: What Were the Biggest Mistakes You Made as a Founder-CEO? I’ve made so many, it’s hard to boil it down to two. But let’s focus on the earliest days, in Year 1. The biggest two mistakes I made as a founder-CEO in Year 1, I not only...
Founder’s Checklist: 10 Rules of the Boardroom with Threshold VC
Josh Stein, Founder & Managing Partner at Threshold VC and Katie Evans, Investor at Threshold VC share ten secrets for great board meetings.
Before You Hire That Awesome SaaS Veteran — Just Make Sure They Are Willing To Do The Work
One of the biggest changes since we started SaaStr is the massive number of SaaS veterans out there. The decade-long run of next-generation SaaS start-ups, and the incredible growth in SaaS unicorns and decacorns has led to a lot of experienced execs on the market. ...
Dear SaaStr: How Should You Set Up Territories For Your First Few Sales Reps?
Dear SaaStr: How Should You Set Up Territories For Your First Few Sales Reps? When in doubt — just start with round-robin, at least for in-bound leads. I.e., just route each new lead in order to the next rep. The reason is less philosophical than practical....
5 Interesting Learnings from MongoDB at $1.5 Billion in ARR
So some SaaS and Cloud leaders have seen big impacts from the post-Covid hangover, but others have just kept accelerating. MongoDB is one of those that just has never stopped, although as we’ll see below, even they have seen more cautious buying from their...
Go to Market Strategies That Led To Divvy’s $2.5B Exit with Divvy’s Former CRO, Sterling Snow (Podcast 672 + Video)
Divvy’s Former CRO, Sterling Snow, shares the six, go-to-market strategies Divvy used internally that led and accelerated their $2.5B Exit.
Dear SaaStr: Is Late-Stage Venture Capital More Stressful than Early-Stage Venture Capital?
Dear SaaStr: Is Late-Stage Venture Capital More Stressful than Early-Stage Venture Capital? It’s more lamentful, I think. If you do late stage investing … well, every company you invest in is pretty darn good and growing nicely. And probably even most of...
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