Dear SaaStr: Should I Start My SaaS App Off As Totally Free?
Dear SaaStr: Should I Start My SaaS App Off Totally Free? Almost always — no matter how freemium you want to go in SaaS, you should at least have a paid edition on Day 1. Even if you are going pure freemium. My top 50 biggest mistakes include not charging at all for...
Secrets To Combining PLG and Enterprise Sales with Grammarly CEO Brad Hoover (Pod 602 + Video)
AI-powered communication technology is helping people improve the quality and impact of their communication. Grammarly CEO Brad Hoover shares the keys to unlocking product-led growth in the enterprise through learnings from the company’s 13+ year journey helping...
Customers Love a Good Product Roadmap Review. Go Do More of Them.
So recently, we were collecting feedback from our 200+ sponsors at SaaStr Annual, and I noticed something odd. Our Sponsor NPS this year was 75, which is high in general and especially high for event sponsors. But when we then went to talk to them, we mostly got...
The Earlier, the Better: How Customer Success Compounds Your Growth with ChurnZero Chief Customer Officer Alli Tiscornia (Video)
If you’re only investing in sales and marketing, you’re missing a huge revenue opportunity. Customer Success isn’t just for established leaders; it also helps growth-stage companies compound their growth through retention, upsell and expansion. ChurnZero Chief...
Your Customer Success Team Probably Really Are Just Gap Fillers
A lot of CS teams are just gap fillers A gap opens up when: – Sales abandons the customer the moment deal is closed– Support too reactive & slow to solve real issues– Deployment harder than should be An important gap to fill, and a full-time job...
Everything That Breaks on the Way to $1 Billion ARR With Mailchimp Co-Founder Ben Chestnut (Pod 592 + Video)
In some cases, weirdness wins the race. The lovably off-beat “weird” marketing automation platform Mailchimp was recently acquired by Intuit for $12 billion. At SaaStr Annual 2022, Mailchimp Co-Founder Ben Chestnut sat down with SaaStr Founder Jason Lemkin to answer...
Scaling Customer Success in 2022 From Series A to IPO with Snyk io, Vanta, Crane, and Hook (Video)
Rav Dhaliwal, Investor and Venture Partner at Crane Ventures, Lindsey Serafin, VP of Customer Success at Snyk.io, and Caitlin Sullivan, Director of Customer Success at Vanta, discuss what customer success is, who owns it, what customer metrics you should look at, and what you need to focus on if you want to scale digital customer success. Hook Founder & CEO Firaas Rashid moderated the session.
More Than Revenue: Why Choosing Your First Customers Matters More Than You Think with Pigment Co-Founder & Co-CEO Eléonore Crespo (Pod 584 + Video)
When software startups are in their early stages, most rely on their ARR as their primary indicator of success. However, according to Eléonore Crespo, co-founder of Pigment, it’s not all about ARR. Founders should give an adequate amount of focus to picking their...
14 Things You Can Do Right Now to Be More Customer-Centric
One thing that always works is being more customer-centric. It’s something you can do right now, even with no extra leads, no more budget, no amazing VP of Sales. You can do it with the team you already have. And it works even better if you are going through a...
Finding Opportunities in Every Challenge: From Humble Beginnings to 30 Million Users with Miro Founder and CEO Andrey Khusid, and ICONIQ Growth General Partner Matthew Jacobson (Pod 580 + Video)
In this SaaStr Europa 2022 session, Matt Jacobson, General Partner at ICONIQ Growth, interviews Miro’s Founder & CEO, Andrey Khusid, to get insight into how he was able to grow the company so successfully.
High NRR Can Scale Infinitely. Invest More There.
A question so many of us had in the earlier days of SaaS was … will we max out all our bigger customers? We all saw especially larger customers buying more and more each year, but most of us founders a generation or so ago in SaaS worried we’d max out our...
16 Ways to Level Up in 2022 with SaaStr Founder Jason Lemkin (Pod 566 + Video)
At SaaStr Europa 2022, Jason shared the results of 16 SaaStr LinkedIn polls and discusses where he thinks SaaS companies are on track or need improvement.
Money, Bonuses, “Customers That Waste My Time”, and Greed: You Get What You Pay For
There was one thing prospective sales reps would say in an interview that always chilled my spine. It would especially come from sales reps from larger companies in high-velocity in-bound environments. These reps say something like this: “Those types of leads...
Why NPS From Your Whole Ecosystem Is Critical with Flexport Founder & CEO Ryan Petersen (Pod 563)
To celebrate 10 years of SaaStr, we’re revisiting some classic podcast episodes. Up today: a 2016 interview with Harry Stebbings and Flexport Founder and CEO, Ryan Petersen.
Founder SaaStr
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