10 Things My VP of Marketing Did — and Didn’t — Do in Their First 30 Days
So one of the classic SaaStr posts we update and is even more true than ever: ask every VP you hire, especially your VP of Marketing, what they most want to do. Have them make a list. And then realistically, they will only do the first 3-4. They may do a little of...
Yes Customer Testimonials — Done Right — Are Super Important
Do customer testimonials really matter in the age of AI? They still do. Maybe even more so. They are incredibly important. We spend so much time marketing and selling to customers. And building stuff for them. But almost no one thinks enough about what a buyer...
The Confounding Logic of Discounting
There can be nothing more frustrating in the middle-early days than when sales closes some great deal for, say, $125,000 a year … but you “knew” they could have gotten $200,000 if they just held the line on discounting. You’d talked to that...
The 2021 GTM Playbook Is Mostly Dead. But What’s The AI Era Replacement?
So the 2021 GTM Playbook is Dead. Almost all of us agree on that. That playbook was fueled by a desire to load up on 100s of new SaaS apps to fuel a pandemic-inspired buying spree. Today, SaaS and Cloud is back, and AI-fueled B2B spend is on fire. But we’re...
Dear SaaStr: How Can I Get Sales and Marketing to Work Better Together?
Dear SaaStr: How Can I Get Sales and Marketing to Work Better Together? The simplest way is to get sales and marketing to work together is to (x) align marketing’s #1 goal to a revenue-related “commit” that (y) sales agrees to. Your VP Sales Has a Sales Quota. Your VP...
Dear SaaStr: Which SaaS Products Offer ONLY Annual Pricing?
Dear SaaStr: Which SaaS Products Offer ONLY Annual Pricing? Many of the companies I’ve invested in only offer annual pricing. The common denominator is: they are products that require some real business process change to achieve the value from the product. and that...
Dear SaaStr: Should Cancellations be Effective Immediately for a SaaS Company? Why?
Dear SaaStr: Should Cancellations be Effective Immediately for a SaaS Company? Why? Yes, they are leaving. But they may still come back. And even more likely, if you treat them well, they still may tell others to use you. So — do whatever is best for the customer....
Dear SaaStr: Should I Do a Dinner or a Booth at a Big Industry Event? Or Just Buy Tickets?
Dear SaaStr: Should I Do a Dinner or a Booth at a Big Industry Event? Or Just Buy Tickets? So a lot of SaaStr’s team is getting back from AWS Reinvent. We did a dinner with some of our top partners and some of the conversation went to the ROI on big events: Some folks...
Dear SaaStr: How Big Should The Addressable Market Be to Go into Vertical SaaS?
Dear SaaStr: How Big Should The Addressable Market Be to Go into Vertical SaaS? To win in Vertical SaaS: – Can you charge at least $10k a year?– Can you add enough value to hit 110%+ NRR?– Can you get to 60% market share? If so, in many markets,...
The Top Marketing Strategies for 2025 Growth with the CMOs of Snowflake, LinkedIn, and Carta
The CMOs of Snowflake, LinkedIn, and Carta come together to discuss the complexities and strategies for marketing growth amidst market changes.
The State of SaaS Go-to-Market with Theory Ventures General Partner Tomasz Tunguz
Tomasz Tunguz, General Partner at Theory Ventures, shares nine observations from a Go-To-Market survey Theory Ventures did with hundreds of startups.
How to Build a Product Customers Love and Drive Nearly $1B in Revenue Along the Way with Klaviyo CEO Andrew Bialecki
In today’s dynamic SaaS landscape of hyperfuncational SaaS, the journey of building a product that customers adore, while simultaneously scaling revenue to nearly $1B, is still quite a feat. During a conversation at SaaStr Annual with Jason Lemkin, founder, and...
How to Build Pipeline and GTM Alignment in 2024 with Datadog’s CMO Sara Varni
Sara Varni, CMO at Datadog hosts SaaStr’s Workshop Wednesday, to share how to build pipeline and create alignment across sales and marketing.
Your Core CAC vs. Your Expansion CAC: One Trophy, But Two Goals
There’s a mistake I see a ton of startups making today, in the of age of new efficiency in SaaS and pressure around making capital last: They are treating every customer the same for CAC purposes. And you just can’t if you are scaling. Yes, CAC matters, but it can...
Founder SaaStr
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