2024 State of SaaS: Trends and Predictions with SaaStr CEO and Founder, Jason Lemkin
At Pavilion’s CEO Summit, SaaStr CEO and Founder Jason Lemkin, took the stage to share what’s most top of mind for him at the start of 2024.
The 7 Biggest Mistakes CMOs Make (And How to Avoid Them) with the CMOs of Databricks, Zoom, and Okta
In this CMO panel from SaaStr, Rick Schultz, CMO at Databricks, Janine Pelosi, Former CMO at Zoom, and Ryan Carlson, Former CMO at Okta, joined Carilu Dietrich, Advisor at Hypergrowth B2B Startups to talk about the seven biggest mistakes CMOs make. These CMOs have all taken their companies from the early stages through IPOs and have been apart of multi-billion dollar organizations. Here are the 7 big mistakes they made, so you can avoid them.
Running a PLG and Sales-Led Motion at the Same Time: What’s New at ZoomInfo with CEO Henry Schuck
In the latest installment of SaaStr’s What’s New series – where we sit down with the leaders in SaaS and Cloud for the inside scoop on what’s top of mind and what’s new, SaaStr CEO and Jason Lemkin chats with the CEO of ZoomInfo, Henry Schuck. In this episode, Jason and Henry discuss: PLG vs. a sales-led motion, and which is more efficient, the macro-environment in SaaS and what to expect next year, and of course,What’s new at ZoomInfo.
15 Signs You Have A SaaS Metrics Problem (and How to Fix it) with Dave Kellogg, EIR at Balderton Capital
Come learn from SaaStr OG and fan fave, Dave Kellogg, EIR at Balderton Capital, as he walks you through the complexities of SaaS metrics. With a wealth of experience leading major SaaS and enterprise software firms, Dave will delve into the art of leveraging metrics for strategic advantage and the potential pitfalls of their misinterpretation. This session will equip you with a nuanced understanding of how SaaS metrics can shape success and why careful interpretation is paramount.
15+ of The Top Sales & Marketing Mistakes B2B Startups Make
Never hire anyone in sales that doesn't care about money You'll see — Jason ✨👾SaaStr.Ai✨ Lemkin (@jasonlk) January 11, 2026 A while back we put together some of the top sales & marketing mistakes SaaS companies and founders make, especially in the...
Why Competition Is So Bitter in SaaS: Oligopolies and Dominant Strategy Equilibriums
In many segments, competition-to-the-almost-death seems the norm in SaaS. Just look at Larry Ellison or Marc Benioff. While both seemed to have mellowed a bit recently, you can still see it in their eyes, their press releases, their ads in the Wall Street Journal. ...
You Aren’t Doing Enough Customer Marketing
How much do you talk about Customer Marketing? Be honest. It’s the #1 thing SaaS companies do the least of, that they should be doing far more of. It gets almost completely ignored until $15m, $20m ARR, or even longer. And even then, it’s often an...
9 Thoughts on What Makes For a Good Pricing Page (UPDATED w/Video)
The more established your brand, the more complex your pricing page can be Because then, it becomes about what to buy — not from whom pic.twitter.com/1ag8jyPkmH — Jason ✨BeKind✨ Lemkin 2️⃣0️⃣2️⃣2️⃣ (@jasonlk) October 27, 2021 What makes for a good pricing...
7 Lessons Learned in Product-Led Scaling from Dropbox’s GM (Podcast #490 and Video)
Rachel Wolan, Dropbox GM, shares wisdom from her years of experience in product-led scaling at Talkdesk, LiveRamp, and Dropbox to help you better scale your company.
Why Your Cost of Sales Generally Doubles As You Scale
One of the biggest things first-time founders intuit wrong is how much sales efficiency plummets … just as it is getting good. Usually, most SaaS start-ups follow a pattern where the CEO starts off doing founder-led sales. Then, she hires a few sales reps, and...
Speaker Submissions for 2021 SaaStr Events are Now Open!
Looking to speak at an upcoming SaaStr event? Now’s your chance to join the ranks of Zoom, Slack, Twilio, PagerDuty, Airtable and more. Here’s how you can apply to speak at our events.
Meet a VC (Virtually) During Annual at Home
While Team SaaStr was ready to put on the most-epic, in-person SaaStr Annual this year, 2020 might’ve had other plans for all of us in mind. But’s that OK — because we’ll be back in person next year, and we haven’t missed a moment. We...
20 Incredible New Experiences at 2020 SaaStr Annual
Phew. With Dreamforce and SaaStr Europa and Scale behind us, little tiny Team SaaStr is 100% focused on 2020 SaaStr Annual. It will be in March this year for just 1 year in 2020, before we go back to February for 2021 on. March 10-11-12 in San Jose, CA just south of...
Adding to your startup’s C-suite? How should you look at equity?
When bringing on additional C-suite employees to a startup, should the equity percent be based on the last round of funding or, if just entering the next round at a significant valuation bump, would the equity percent be based on that upcoming round? This is a pretty...
700+ Already Coming to SaaStr Scale in SF on Aug 29! Here is what you need to know.
SaaStr Scale, our one day, San Francisco based event. We’ll be at the Terra Gallery downtown with all our favorite SaaStr G.O.A.T.s. With just 3 weeks left to go, here is who you can expect! The Playbook To…. Hear from different revenue leaders on the...
SVP and GM, SaaStr
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