5 Predictions about the Future of Customer Success in 2024 with Gainsight CEO Nick Mehta and SaaStr CEO Jason Lemkin
Is it the end of an era for customer success in SaaS? SaaStr CEO Nick Mehta joins SaaStr CEO and Founder Jason Lemkin to share their prediction for 2024.
The 7 Biggest Mistakes CMOs Make (And How to Avoid Them) with the CMOs of Databricks, Zoom, and Okta
In this CMO panel from SaaStr, Rick Schultz, CMO at Databricks, Janine Pelosi, Former CMO at Zoom, and Ryan Carlson, Former CMO at Okta, joined Carilu Dietrich, Advisor at Hypergrowth B2B Startups to talk about the seven biggest mistakes CMOs make. These CMOs have all taken their companies from the early stages through IPOs and have been apart of multi-billion dollar organizations. Here are the 7 big mistakes they made, so you can avoid them.
A Very Simple Sales Comp Plan For Your First Sales Reps
Dear SaaStr: What is a good model for SaaS product sales commission? The average package price is USD 500 for subscription/month. At the end of the day, most SaaS companies pay their reps all-in (base + bonus) from 20%-25% of what they close in total comp —...
Dear SaaStr: Does Anyone Regret Being an Entrepreneur?
Dear SaaStr: Does Anyone Regret Being an Entrepreneur? No, but there are … laments. The thing is, successful entrepreneurs generally speaking, can only do that — be successful entrepreneurs. Why? Why can’t they go work for someone else, collect a huge paycheck,...
From Zero to Hero: How to Dominate Outbound SaaS Sales with Rippling and Founders Fund on CRO Confidential
In the latest episode of CRO Confidential, host Sam Blond, partner at Founders Fund and former CRO at Brex, sits down with Ashley Kelly, VP of Global Sales Development at Rippling. Together they share how they scaled an outbound sales team from $0 to $300 million and how you can replicate their success step-by-step.
Dear SaaStr: Should I Go Into SaaS Sales?
Dear SaaStr: Should I Go Into SaaS Sales? If you aren’t sure you want to go into sales — don’t do it. Maybe in 2021, when many SaaS leaders were growing at simply unprecedented rates, could succeed in sales if you weren’t sure you wanted to sell. Not today. A...
The Intersection of AI and Security: What’s New at Secureframe with CEO Shrav Mehta
In the latest installment of our What’s New At series, Jason Lemkin, SaaStr CEO and Founder sits down with Shrav Mehta, CEO of Secureframe to chat about the intersection of AI and security and the increasing importance of compliance in B2B SaaS companies.
In this episode, they’ll discuss:
* When and why you need SOC-2 and ISO ISO 27001 compliance as a SaaS company
* The Intersection of AI and Security
* Compliance in Year Two and Beyond in SaaS
* Differences in Servicing SMBs and Enterprises
* Re-bundling of Software Services
How to Win Big by Serving High-Growth Startups with Zendesk’s Head of Startups
15 years after launch and at over $1B in ARR, 33 of Zendesk’s 50 largest customers were startups that scaled up as customers. Today, Zendesk continues to drive a significant percentage of new business through the Zendesk for Startups program, supporting the startup ecosystem in search of the next generation of top customers. During this session, we’ll hear from Brad Bowery who leads the program at Zendesk on why Startups may be the missing segment in your Go-To-Market approach. Learn the various ways Zendesk and its peers approach this segment and get some insight from insiders on how to succeed when courting VCs and their portfolio companies.
Dear SaaStr: Why Would I Start a Startup if I Only Have a 5% Chance of Succeeding?
Dear SaaStr: Why Would I Start a Startup if I Only Have a 5% Chance of Succeeding? Don’t do it. If you only see a 5% chance of succeeding, don’t do it. With both my start-ups (maybe three, if you count SaaStr and SaaStr Fund) … I was 100% sure we’d succeed. And I was...
Dear SaaStr: Do You Have To Be Rich To Join a VC Firm As a VC?
Dear SaaStr: Do You Have To Be Rich To Join a VC Firm As a VC? No, you do not. This is a common misunderstanding. It may even be a negative to be truly rich when you join a VC firm. First, you do have to invest a lot of your own money to be a true partner into the...
Dear SaaStr: How Long Should a Free Trial Be for SaaS Products?
Dear SaaStr: How Long Should a Free Trial Be for SaaS Products? It doesn’t really matter. What I mean is, this is one of those things in SaaS that is over-analyzed, as if it will make a magical difference. The sales team will like a shorter period, often, to help them...
Dear SaaStr: What Is A Good Demo Conversion Rate for a SaaS Startup?
Dear SaaStr: What Is A Good Demo Conversion Rate for a SaaS Startup? 10%-20%. If fewer than 8%-10% or so of your demos convert to paid customers, you’ll start to burn out your sales team. Because they generally need to close 10-15 deals a month to eat (more for SMB,...
Dear SaaStr: Should SaaS Pricing Be Adjusted for Different Geographical Markets?
Dear SaaStr: Should SaaS Pricing Be Adjusted for Different Geographical Markets? Your public pricing? Usually the answer is — Not Today. First, it’s complex to manage. Second, your users will see the pricing is “cheaper” somewhere else and get mad. Third, it’s...
Dear SaaStr: What Advice Do You Have For a First-Time VC?
Dear SaaStr: What Advice Do You Have For a First-Time VC? My advice is hard learned, and pretty contrary to what you’ll be told. YMMV. So many mistakes you'll look back in VC But the #1 you'll probably regret was letting those founders leave the room,...
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