Snowflake CMO Denise Persson: Building Your Marketing Strategy to The First $100,000,000 in ARR
Denise Persson, the CMO of Snowflake, shares the five secrets to a winning marketing strategy to grow your company’s revenue and cement customer loyalty.
The Top 5 Secrets for Building Great Products with Leaders at Slack, Rubrik, and Grammarly
Chief Product Officers from Slack, Rubrik and Grammarly dive into the top 5 secrets to building great products and talk alignment, roadmaps and vision
What’s Happening in B2B SaaS in 2024 and Beyond with Zapier CEO Wade Foster and SaaStr CEO Jason Lemkin
SaaStr Founder and CEO, Jason Lemkin, and Zapier CEO, Wade Foster, sit down with Casey Hill to discuss the future of B2B SaaS in 2024 and beyond.
The State of Subscription Apps with RevenueCat’s CEO Jacob Eiting and Growth Advocate David Barnard
RevenueCat’s CEO, Jacob Eiting, and Growth Advocate, David Barnard, share their annual State of Subscription Apps report.
How GenAI is Powering App Security with Cisco’s CPO of Panoptica Alex Jauch
Cisco’s CPO of Panoptica, Alex Jauch, covers how GenAI is powering app security and how you can use GenAI to protect your SaaS business effectively.
Top SaaStr Content for the Week: How to Build Go-to-Market Efficiency in SMB Sales Plus the Top Videos and Blog Posts
The top SaaStr content you might have missed for the week of April 1st, 2024.
Hiring and Building a High-Performing Sales Team with Lucas Price, Former SVP of Sales at Zipwhip ($700m Sale to Twilio)
Learn key tactics to hiring and building a high-performing sales team. Lucas Price covers the dos and don’ts of successful hiring sales leaders.
Doubling Down: Andrew Steele, Partner at Activant Capital
“Doubling Down” is a new series where we hear from top B2B SaaS investors on their most recent activities and takes on the current market. This week we’re focusing on Andrew Steele, Partner at Activant Capital!
AMA: Hot Takes on SaaS Metrics with SaaStr Founder Jason Lemkin
SaaStr Founder, Jason Lemkin, answers community questions and shares hot takes on SaaS metrics, growth, and efficiency.
Why Every Role Is a Prompt Engineering Role and No-Code AI Tips with Runway’s CEO Siqi Chen
AI is a force multiplier for human capital. Here’s how Runway CEO Siqi Chen uses no-code prompt engineering to improve sales, email copy and finance.
Top SaaStr Content for the Week: 12 Things You’ll Look Back On In SaaS And Regret Plus the Top Videos and Blog Posts
The top SaaStr content you might have missed for the week of April 1st, 2024.
The Three SaaS Metrics That Matter in 2024 with SaaStr Founder and CEO Jason Lemkin
What are the three most under-discussed metrics on social media, with VCs, and especially with founders? SaaStr founder and CEO Jason Lemkin shares his top three SaaS metrics that matter in 2024:
Net new customer count
Growth vs. efficiency
The bar to IPO
How to Build Go-to-Market Efficiency in SMB Sales with Owner.com CRO Kyle Norton
How do you build GTM efficiency in SMB sales? The CRO at Owner, Kyle Norton, shares his learnings and strategies for building better efficiency into your GTM motion.
While this title is SMB-oriented, the advice applies to Mid-Market and Enterprise, too. The three topics we’ll focus on are:
The importance of staying focused and how to say no.
Ways to scale that don’t include rampant inefficiency and burn.
How to build operational excellence into your organization at different stages of the growth curve.
How to Pitch Your Seed Stage Startup with Y Combinator’s Michael Seibel (Video + Podcast)
Discover the best ways for a seed-stage startup to pitch to investors and successfully fundraise from Y Combinator’s Michael Seibel.
SVP and GM, SaaStr
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