How to Build a Product Customers Love and Drive Nearly $1B in Revenue Along the Way with Klaviyo CEO Andrew Bialecki
In today’s dynamic SaaS landscape of hyperfuncational SaaS, the journey of building a product that customers adore, while simultaneously scaling revenue to nearly $1B, is still quite a feat. During a conversation at SaaStr Annual with Jason Lemkin, founder, and...
How to Build Pipeline and GTM Alignment in 2024 with Datadog’s CMO Sara Varni
Sara Varni, CMO at Datadog hosts SaaStr’s Workshop Wednesday, to share how to build pipeline and create alignment across sales and marketing.
Dear SaaStr: How Do I Set the Revenue Goals for Next Year?
Dear SaaStr: How Do I Set the Revenue Goals for Next Year? I try to model 3 overall plans for the year: C-90, C-60, and C-10, not just for the sales team, but the whole company. The C is for “Confidence”. The odds you think you can hit it, from the...
The Revenue Playbook: Rippling’s Top 3 Growth Tactics at Scale with Rippling CRO Matt Plank and Former CRO at Brex Sam Blond
Matt Plank, CRO at Rippling, and Sam Blond, former CRO at Brex, discuss Rippling’s key growth tactics that led their SaaS sales team to closing over $100M+ in revenue. Including: outbound sales, sales efficiencies in closing and customer retention.
Dear SaaStr: I Don’t Know Marketing. Should We Try to Do It Ourselves or Hire an Agency?
Dear SaaStr: I Don’t Know Marketing. Should We Try to Do It Ourselves or Hire an Agency? I’ve never seen a marketing agency get a startup qualified leads, especially at the earliest start-up phases. Never. The only value I’ve really seen in marketing agencies is...
The Top 10 StartUp Mistakes I’ve Learned the Most From as an Entrepreneur
Dear SaaStr: Which Mistakes Have You Learned the Most From as an Entrepreneur? The top mistakes I’ve learned from: You can do OK with a so-so founding team, but you can’t do great. And great individuals do not necessarily make great co-founders. So slow this part...
10 Hacks to Have Happier Investors
At least up until $10m-$20m ARR or so, If you haven't gotten your investor updates out by the 10th of the month, VCs assume it's not good If you haven't gotten your investor updates out by the 15th of the month, VCs assume there's trouble — Jason...
Hiring a Great VP of Sales: The New, Latest Edition with Jason Lemkin (Video + Pod)
Ready to elevate your sales game in 2024? Join Jason Lemkin as he updates SaaStr’s classic insights on hiring the perfect VP of Sales and navigating common pitfalls.
Dear SaaStr: Should I Publish My Pricing?
Dear SaaStr: Should I Publish My Pricing? If you aren’t sure — then yes. Transparent pricing has many advantages: It makes the sales process simpler. It allows prospects and leads to do more discovery work on their own. And it places your app in pricing context with...
Underpricing: It Can Help You Win Deals. But It Won’t Magically Bring Them In The Door On Its Own.
Dear SaaStr: Is Underpricing a Good Strategy to Gain Traction? Yes, to some extent — once a category is well established and there is a subset of functionality that is commoditized. But it’s not a marketing strategy. It’s more a tactic to win deals vs....
How to Implement a Customer-First Strategy and Structure with Dashlane’s CPO
Donald Hasson CPO at Dashlane shares insights on how to solve hard problems for customers and how to optimize for the best results for your business.
From PLG to PLG+SLG – How Lucid Scaled to 70M+ Users
Stephanie Couzin VP GTM Strategy & Ops and Roderick De Greef VP Sales & GM EMEA, share Lucid’s transition from a PLG company to a PLG and Sales-Led company.
Dear SaaStr: In B2B Startups, How Useful is Cold Calling?
Dear SaaStr: In B2B Startups, How Useful is Cold Calling? Look, I hate getting those calls. Especially the really pushy, dumb ones from SDRs that barely know their own products. Do those work? I don’t know. However … cold calling, done by folks who have...
How to Build A Truly Global Business From Day One with Flexport’s CEO Ryan Petersen
So just as supply chain logistics juggernaut Flexport was beginning to scale, founder CEO Ryan Petersen came to SaaStr Annual to share his top lessons — and mistakes. And we’ll have 200+ sessions like this at 2024 SaaStr Annual, Sep 10-12 in SF Bay!! If...
CEO & Founder
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