Mastering High-Volume, Low-CAC Marketing: Strategies from Gorgias, Vercel, and Hypergrowth

Mastering High-Volume, Low-CAC Marketing: Strategies from Gorgias, Vercel, and Hypergrowth

Guillaume Cabane and Martin Gontovnikas, co-founders of HyperGrowth Partners, Axelle Heems, Senior Director of Growth Operations at Gorgias, and Morgane Palomares, VP of Marketing at Vercel come together to share their scalable, low-CAC (customer-acquisition cost) growth strategies. 

10 Things in Marketing that Change as You Scale: Lessons from Dropbox, Klaviyo, Lightspeed Commerce with Kady Srinivasan, CMO of Lightspeed Commerce

10 Things in Marketing that Change as You Scale: Lessons from Dropbox, Klaviyo, Lightspeed Commerce with Kady Srinivasan, CMO of Lightspeed Commerce

In the ever-evolving world of SaaS, the role of marketing continually adapts and transforms, especially as companies transition through different stages of growth. Kady Srinivasan, the Chief Marketing Officer of Lightspeed Commerce and a veteran in the field with rich experience from companies like Dropbox, Owlet, and Klaviyo, recently shared her invaluable insights on this topic. In this workshop, we delve into the ten pivotal changes in marketing strategies as companies scale, based on Srinivasan’s expertise.

CRO Confidential: What It Really Takes to Be Successful in Enterprise SaaS Sales with Christian Smith, CRO of Splunk

CRO Confidential: What It Really Takes to Be Successful in Enterprise SaaS Sales with Christian Smith, CRO of Splunk

In this week’s latest episode of CRO Confidential, Sam Blond, Partner at Founders Fund and former CRO at Brex, sits down with the CRO of Splunk, Christian Smith. Splunk is a 20-year-old Enterprise software giant that has accomplished many things — a 2012 IPO, a $28B+...
The Secrets to Scaling to $2 Billion in ARR With HubSpot Co-founders Brian Halligan and Dharmesh Shah

The Secrets to Scaling to $2 Billion in ARR With HubSpot Co-founders Brian Halligan and Dharmesh Shah

We’re gearing up for our biggest, best-est SaaStr Europa 2024 (June 4-5 in London!) and SaaStr Annual 2024 (Sep 10-12 in SF Bay again!) As part of that, we’re taking a look back at some of the best sessions ever.  When both of HubSpot’s co-founders...
What’s New at Automattic and WordPress with Co-founder and CEO Matt Mullenweg

What’s New at Automattic and WordPress with Co-founder and CEO Matt Mullenweg

This is SaaStr’s What’s New series where our very own CEO and Founder, Jason Lemkin, sits down with the top CEOs and leaders in SaaS to discuss What’s New, what’s top of mind, and what every SaaS founder should be thinking about. In today’s installment, Jason sits down with Matt Mullenweg, CEO of Automatic and Co-Founder of WordPress on what’s new at WordPress.

How Revenue Leaders at Box, Calendly, and Lattice Scaled From $0 to $100M+ and Beyond

How Revenue Leaders at Box, Calendly, and Lattice Scaled From $0 to $100M+ and Beyond

Mark Roberge, SaaStr fan-favorite and Co-Founder and Managing Director of Stage 2 Capital brought together some of the top CROs in SaaS during the SaaStr Annual to share some of their greatest learnings and pivotal moments leading some of the Cloud 100 SaaS companies. 
Dini Mehta, former CRO at Lattice, Kate Ahlering, CRO at Calendly, and Mark Wayland, CRO at Box, share their stories and offer advice to founders on how to scale companies from $0 to $100M ARR in Revenue and beyond.

A Look Back: Olivier Pomel, CEO of Datadog at $100,000,000 in ARR

A Look Back: Olivier Pomel, CEO of Datadog at $100,000,000 in ARR

As we gear up for SaaStr Europa 2024 back again in London on 4-5 June and SaaStr Annual 2024 in the SF Bay Area on September 10-12, we wanted to take a look back at some of our most iconic speakers and sessions from over the year, that we can still learn from today....
The 7 Biggest Mistakes CMOs Make (And How to Avoid Them) with the CMOs of Databricks, Zoom, and Okta

The 7 Biggest Mistakes CMOs Make (And How to Avoid Them) with the CMOs of Databricks, Zoom, and Okta

In this CMO panel from SaaStr, Rick Schultz, CMO at Databricks, Janine Pelosi, Former CMO at Zoom, and Ryan Carlson, Former CMO at Okta, joined Carilu Dietrich, Advisor at Hypergrowth B2B Startups to talk about the seven biggest mistakes CMOs make. These CMOs have all taken their companies from the early stages through IPOs and have been apart of multi-billion dollar organizations. Here are the 7 big mistakes they made, so you can avoid them. 

From Zero to Hero: How to Dominate Outbound SaaS Sales with Rippling and Founders Fund on CRO Confidential

From Zero to Hero: How to Dominate Outbound SaaS Sales with Rippling and Founders Fund on CRO Confidential

In the latest episode of CRO Confidential, host Sam Blond, partner at Founders Fund and former CRO at Brex, sits down with Ashley Kelly, VP of Global Sales Development at Rippling. Together they share how they scaled an outbound sales team from $0 to $300 million and how you can replicate their success step-by-step.

The Intersection of AI and Security: What’s New at Secureframe with CEO Shrav Mehta

The Intersection of AI and Security: What’s New at Secureframe with CEO Shrav Mehta

In the latest installment of our What’s New At series, Jason Lemkin, SaaStr CEO and Founder sits down with Shrav Mehta, CEO of Secureframe to chat about the intersection of AI and security and the increasing importance of compliance in B2B SaaS companies.

In this episode, they’ll discuss:

* When and why you need SOC-2 and ISO ISO 27001 compliance as a SaaS company
* The Intersection of AI and Security
* Compliance in Year Two and Beyond in SaaS
* Differences in Servicing SMBs and Enterprises
* Re-bundling of Software Services

Why the Future of Customer Success, Sales and Marketing Has Changed For Good: Ask-Me-Anything Part 2 with SaaStr CEO and Founder Jason Lemkin

Why the Future of Customer Success, Sales and Marketing Has Changed For Good: Ask-Me-Anything Part 2 with SaaStr CEO and Founder Jason Lemkin

In part one of this week’s Ask-Me-Anything (AMA) with SaaStr founder and CEO Jason Lemkin, he answered the community’s questions about whether all anyone cares about is AI anymore, investor appetites going into 2024, vertical SaaS, and thriving as a solo founder....

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