Twilio: The First $100m+ ARR with Jeff Lawson, CEO/Co Founder (Video + Transcript)
We’ve done a ton of terrific sessions with the Twilio leadership over the years, including 4 different deep dives with Jeff Lawson, CEO and co-founder. The first time Jeff joined us might have been the most special. Twilio had just IPO’d and we were able...
10 Secrets to Putting on a Great Event
So we’re back for “real-world” / IRL events. After 6+ mega-digital events including doing the 2020 SaaStr Annual digitally, the 2021 SaaStr Annual is back in the SF Bay Area Sept 27-29. And boy we’ve learned a lot over the years. It started...
7 Lessons Helping Start Calendly, SalesLoft and Pardot (Video + Transcript)
As part of the run up to SaaStr Annual, we’re taking a look back at some of our favorite classic sessions. (And grab the best deal ever on Annual tickets here). One great session you may have missed is from David Cummings, the seed investor in Calendly,...
SaaStr’s Secrets to Great Events
Amelia Ibarra, SaaStr’s SVP and GM, did a great deep dive with Alyce on the future of content and events post-Covid. Take a listen here if you do content, marketing and/or events: A few key learnings for us at least: Great content is a lot of work. A lot of...
Content Marketing Almost Always Works. But Only If You Do It Right.
How do you leverage “content marketing” to actually generate leads? There are 100,000,000+ blogs. And “worse” — there are 100,000,000+ new blog posts posted each month! GenerativeAI is only making it worse. And the last thing the...
Dear SaaStr: How Much (what %) of Revenue (ARR) Comes From Renewals in a SaaS Company?
After the early days — most. That’s just math. Of course, it varies. But one thing that is almost always true, is you get more renewals, more upsells, and more net revenue retention from your largest customers. Squarespace is almost all not just SMB, but...
In The Toughest Times, Grow Something That Matters. Even If It Isn’t Revenue.
Almost all of us go through a rough patch, and often, one really rough patch. You can’t fix everything overnight. And maybe sometimes, you can’t even grow your ARR. Some of you won’t be able to grow revenue at all for a stretch or so. But that...
Prisoners, And Why It Doesn’t Really Matter Your App Is So Hard to Rip Out
There are two things I see SaaS entrepreneurs who are post-Traction and post-Scale say again and again: We’re So Sticky. Once we’re in, it’s so hard to rip us out. Our Churn is Basically Zero in the Enterprise. We’re doing great because No...
SaaStr Podcast 449: How Notion is Winning at Enterprise SaaS by Building Community
Two years ago, Notion was just 10 people building a product that had a few dozen diehard fans. In conversation with Brandwatch’s Abadesi Osunsade, Ivan will share how he thinks about community as one of Notion’s unfair advantages, and why this has been a game-changer for the business.
CLTV Isn’t The Whole Story. Don’t Shortchange Second-Order Revenue.
Everyone in SaaS talks about CLTV (or LTV, same thing). The lifetime value of your customer. You can see a great detailed analysis of how to calculate it here. And then, everyone goes on to calculate some metric telling you how much to spend on Sales and Marketing....
SaaStr Podcast 445: Loom CEO Joe Thomas On How Speed & Simplicity Can Fuel Your Flywheel
Joe Thomas, CEO of Loom, shares how a focus on user experience helped Loom build its flywheel and grow to 10 million users without paid marketing.
No One Comes To Your Session If It’s Not Diverse
So for 5+ years we’ve had a very specific set of speaker guidelines at SaaStr Annual and related events. We’ve had a majority of women speakers since 2017, and aim for 66% less represented speakers. We’re not close to perfect and keep learning....
What Marketing Mostly Means at $0m, $1m, $10m, and $40m ARR
Dear SaaStr: What Does Marketing Do at Different Stages of a SaaS Company? Let’s roughly break up what “marketing” means at different stages of a SaaS company: $0-$1m ARR. Marketing = Growth Hacking. You are the 10,000th SaaS company to market. Why would anyone even...
Don’t Confuse Room at the Bottom with Disruption
🤷♀️You, around $30m-$40m ARR: "Why would anyone copy us? This is so, so hard. Do something easier." 🏃♀️Them: "They are doing $30m-$40m ARR!! Wow!! We can do a new, better version of that and do millions in revenue!!" — Jason ✨👾SaaStr 2025...
Founder SaaStr
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