CRO Confidential: The Proven Customer Acquisition Strategies Behind Toast’s Explosive Growth with Founders Fund Partner Sam Blond and CRO of Toast Jonathan Vassil

CRO Confidential: The Proven Customer Acquisition Strategies Behind Toast’s Explosive Growth with Founders Fund Partner Sam Blond and CRO of Toast Jonathan Vassil

In this new episode of CRO Confidential, we take a look at the proven customer acquisition strategies behind Toast’s explosive growth to over $1.1B ARR. Hosted by Founders Fund Partner Sam Blond, this episode features CRO of Toast Jonathan Vassil, who walks us through Toast’s go-to-market and customer acquisition strategies.

How to Align Sales & Legal to Close More Deals Faster with G2

How to Align Sales & Legal to Close More Deals Faster with G2

Even though Legal and Sales can have different interests, creating a positive working relationship is possible. In an enlightening SaaStr Annual session, G2 General Counsel Eunice Buhler and VP of Enterprise Sales Colin Danaher share how they have found ways to forge a collaborative, respectful, and productive relationship between the revenue and legal teams.

SaaS Couples Counseling for Sales & Marketing with Greenhouse’s CMO and VP Enterprise

SaaS Couples Counseling for Sales & Marketing with Greenhouse’s CMO and VP Enterprise

Theoretically, the relationship between sales and marketing should be easy –– after all, these teams are responsible for pulling in more business and increasing revenue. However, it is often the case that relationships are complicated between these teams, and sometimes they can even butt heads.

Unfortunately, this type of tension is all too common and plagues many companies. But there is hope. Greenhouse CMO, Carin Van Vuuren, and VP of Enterprise Revenue, Ankur Passi, share their approach to bridging the communication gap to bring the traditional frenemies together.

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