Matt Plank, CRO at Rippling, and Sam Blond, former CRO at Brex, discuss Rippling’s key growth tactics that led their SaaS sales team to closing over $100M+ in revenue. Including: outbound sales, sales efficiencies in closing and customer retention.
Dear SaaStr: I Don’t Know Marketing. Should We Try to Do It Ourselves or Hire an Agency? I’ve never seen a marketing agency get a startup qualified leads, especially at the earliest start-up phases. Never. The only value I’ve really seen in marketing agencies is...
Christoph Janz, partner at Point9 Capital, discusses key metrics and strategies for SaaS companies aiming to secure Series A and Series B funding in 2024.
Ready to elevate your sales game in 2024? Join Jason Lemkin as he updates SaaStr’s classic insights on hiring the perfect VP of Sales and navigating common pitfalls.
Dear SaaStr: Should I Publish My Pricing? If you aren’t sure — then yes. Transparent pricing has many advantages: It makes the sales process simpler. It allows prospects and leads to do more discovery work on their own. And it places your app in pricing context with...
Stephanie Couzin VP GTM Strategy & Ops and Roderick De Greef VP Sales & GM EMEA, share Lucid’s transition from a PLG company to a PLG and Sales-Led company.
Dear SaaStr: What are The Pros and Cons of Raising VC Money from a Corporate VC? The pros, and the cons, are both limited. The issues here are smaller than they used to be. Cons: Usually won’t carry the company or write many “second checks”. So not an ideal lead...
As a CEO, is it better to be a bit aloof from the team — or work super closely with them, hands-on? I think about this quite a bit, and noted the new CEO of Starbucks is building his own office in Newport Beach. Not moving to Seattle to work out of the HQ. That...
Dear SaaStr: Should You Always Ask a Co-founder to Invest Their Own Money? No. Especially if they haven’t really made any money yet, and you have more. In both my start-ups, I was the only founder to contribute cash. It didn’t matter. Yes, you need money one...
Dear SaaStr: Is it a Red Flag if The CEO is Only Interested in Selling the Company? It is. Or at least — it’s a Yellow Flag. The company will never be great if the CEO is thinking this way. There are so many start-ups, so many products, so much competition. You can...
Dear SaaStr: I Just Sent a Email to a VC with Two Typos. Should I Resend It? No, no, no and no. First, VCs want to see strength. Not arrogance usually, but strength. Some whimpy email apologizing for some typos isn’t strength. Second, it shows poor prioritization....
