The Top 5 Tips to Getting Sales Right in Any Market with Capchase’s CEO and Head of Marketing
In 2023, SaaS sales cycles got longer, churn increased as businesses sought to cut costs, average contract value (ACV) decreased and sign-off is now required from more stakeholders. CEO and co-founder of Capchase Miguel Fernandez and Director of Marketing Rose Johnson share five tips for getting sales right in any market. They also share strategies that real businesses have used to grow and scale despite headwinds.
Dear SaaStr: What Is The Optimal Structure of an Initial SaaS B2B Sales Team?
Dear SaaStr: What Is The Optimal Structure of an Initial SaaS B2B Sales Team? “Simple”. The optimal structure is one that is accretive. Where, roughly speaking, each sales rep brings in at least 4x-5x the total compensation they take out. If the average sales rep...
4 Action Items The Best Do When They Lose a Deal
Dear SaaStr: What Do You Do When You Lose a Deal? #1: Put the company right back into your drip market campaign. But a special one for Lost Deals You Want to Win Back Later. Because you’ll have at least 3 more chances to close them — if you go long: 10 months...
The Top 10 Mistakes People Make When Hiring a VP of Sales with SaaStr CEO and Founder Jason Lemkin
Hiring a VP of Sales isn’t new, but the conversations have evolved as the world has. SaaStr CEO Jason Lemkin shares the top 10 mistakes he sees.
How to Scale Go-to-Market Through IPO with ICONIQ Growth’s General Partners
A holistic and well-executed go-to-market strategy is one of the key pillars that drives sustainable, long-term growth for software companies. But there is a dearth of data that leaders can leverage to inform building out the best team, strategies, and tactics to scale their go-to-market organization. Leveraging proprietary data from over 200 leading GTM executives and tens of thousands of data points related to executive profiles across Sales and Marketing leaders, Doug Pepper, General Partner, and Christine Edmonds, General Partner and Head of Analytics at ICONIQ Growth will share detailed answers to the key go-to-market questions from B2B SaaS leaders including: the latest insights on what “effective” scaling means in today’s environment, the best practices for building out GTM teams and processes, learnings related to what profiles make the most successful IPO-ready executive hires, and how top companies are tweaking tactics in today’s environment to drive efficient selling.
15 Ways to Help Your Sales Team in 2024
2024 — the year we’re now fully in the New Age of Efficiency. Sales folks have to truly bring in 4x-5x what they take home, marketers are on budgets that seem too tight, and customer success has been transformed into agents of upsell. A few ideas on how...
How Salesforce Runs Its Internal Forecasting Process with Salesforce’s VP Sales Strategy & Programs and RVP SMB Sales
Accurate sales forecasting is more critical to business success than most realize. Having a predictable pipeline enables more effective decision-making, from headcount planning to strategic investments in technology and beyond. During SaaStr Annual, Eric Huff, VP of Sales Strategy and Programs, and Theresa Stevens, Regional VP of the SMB sales team, shared an “under the hood” look at how Salesforce does its internal forecasting using Salesforce.
CRO Confidential: The Hangover’s Over: 5 Ways to Get Your SaaS Revenue Back On Track with Gong’s SVP Sales and Founders Fund
After a period in 2021 known as “The Party”, where salespeople earned more while working less, businesses are shifting focus from measuring effort to emphasizing revenue generation. As the market bounces back, learn 5 ways to get back to hitting revenue targets with Jameson Yung, SVP of Sales at Gong, and Sam Blond, Partner at Founders Fund and previous CRO at Brex.
Dear SaaStr: If You Just Received a $10m-$15m Funding Round, What Should You Actually Use It For?
Dear SaaStr: If You Just Received a $10m-$15m Funding Round, What Should You Actually Use it For? If you’ve raised $10m-$15m, I’m assuming you are somewhere between $2m and $10m in ARR (revenue). The most important thing you can do at a high level is to go hire Great...
Dear SaaStr: How Hard is it For a Startup founder/CEO to Settle Into a non-CEO Role After an Acquisition?
Dear SaaStr: How Hard is it For a Startup founder/CEO to Settle Into a non-CEO Role After an Acquisition? It is tough for most of us. We get that the bureaucracy and frictional taxes are going to go up. But it’s seeing the organization make decisions that are...
Dear SaaStr: Should I Call Myself a Owner, Founder, or CEO?
Dear SaaStr: Should I Call Myself a Owner, Founder, or CEO? CEO. Although, perhaps say it in a neutral tone, with no bravado. I always thought the title was a bit silly when running tiny start-ups. But I missed an important point: Customers, Prospects, Recruits and...
Every Marketing Initiative, Every Channel … Plateaus. Plan for It. (Updated)
Once you hit Initial Traction in SaaS, say that first $1m-$1.5m in ARR, you’ll finally find something that works. One channel, often. E.g., partnerships. Or Facebook ads. Or an app store. Or a specific outbound strategy. Or blogging, or podcasting, or...
When The Team Revolts
After the recent events at OpenAI, I thought it might be a good time to update this classic SaaStr post on “revolts”. My lesson learned: when the full team revolts (or a big part of it(, you have to act. You may not be wrong — but they are “right.” — Jason ed....
Dear SaaStr: What is The Best Way to Hire Your First Sales Rep?
Dear SaaStr: What is The Best Way to Hire Your First Sales Rep? I’ll tell you the trick. It’s going to sound simple, but it isn’t, because almost everyone gets it wrong. For at least your first few reps: hire someone >>you<< would buy >>your...
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