Blog Posts, Customer Success, Early, Featured Posts, MarketingI want to spend a lot of time in the coming year on SaaStr on Customer Marketing. While the concept may sound old hat to those that have been in…
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Company Culture, Hiring, Leadership, PodcastsWelcome to Episode 188! Fouad ElNaggar is the Founder & CEO @ Sapho, the only employee experience portal designed for the digital workforce. To date, Ray has raised over $27m in…
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Blog Posts, Career Growth & Advice, Leadership, SaaStr Events, Scale, VideosEarlier this year at the 2018 Annual, Coupa Software CEO Rob Bernshteyn sat down with our very own Jason Lemkin to chat about what he’s learned while redefining a big category….
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Blog Posts, Growth, Marketing, SaaStr EventsAs we gear up for the 5th SaaStr Annual, with an expected 12,000+ attendees, 100+ top tier sponsors, and 3+ days of content across 5+1 stages (phew!), I was looking…
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Career Growth & Advice, Growth, SaaStr Events, Sales, Sales Strategy, VideosBack in June, Heresy CEO and Co-Founder Dimitar Stanimiroff (formerly EMEA Sales Director at Stack Overflow) spoke to our Europa audience about the impact of high attrition within a SaaS…
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Blog Posts, Growth, MarketingIt took me a long time to have a strong opinion on events (yes, there’s some irony there given that we put on SaaStr Annual, SaaStr Europa, etc.). In my…
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Early, Fundraising, Leadership, Podcasts, ProductWelcome to Episode 187! Christoph Janz is the Managing Partner @ Point Nine Capital, one of Europe’s leading early stage funds, with a portfolio that includes the likes of ZenDesk, Algolia,…
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Blog Posts, Customer Success, Growth, Marketing, Marketing Strategy, SaaStr Events, VideosLast February, former Hubspot CMO Mike Volpe sat down with Sprout Social Founder and CEO at the SaaStr Annual to talk product pricing, delivering individualized value, and creating a $50M…
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Career Growth & Advice, Company Culture, Leadership, SaaStr Events, Scale, VideosFrom bootstrapping a business to building a cohesive culture across continents, our SaaStr Europa 2018 session featuring Meltwater Founder and CEO Jorn Lyseggen in conversation with Creandum’s Carl Fritjofsson covered a wide…
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Blog Posts, Career Growth & Advice, Early, Leadership, SaaStr EventsFrom Aaron Levie, Stewart Butterfield, and Therese Tucker to Jeff Lawson, Claire Hughes Johnson, and Lew Cirne, the SaaStr stages have hosted some pretty legendary SaaS names over the past…
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Leadership, Podcasts, SalesWelcome to Episode 186! Tom Bogan is the CEO of Adaptive Insights, the company that proves a new generation of business planning software for finance and beyond. Prior to their reported…
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Fundraising, Growth, Leadership, Metrics, SaaStr Events, VideosFilled with actionable insights and pro tips on how deliver better business metrics to the board, David Kellogg’s session on 10 non-obvious things about scaling SaaS was one of the…
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Blog Posts, Early, Fundraising, LeadershipI originally wrote this post way, way back in 2012 and decided to update it in 2018, because it’s an important thing to think about as a founder. Let’s take…
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Company Culture, Growth, Leadership, SaaStr Events, Sales Strategy, VideosAt our inaugural SaaStr Europa last June, podcast host-with-the-most Harry Stebbings sat down with MuleSoft Founder and CTO Ross Mason to discuss the organization’s sales strategy, building a strong company…
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Blog Posts, Growth, Q&A, Sales, Sales StrategyCongratulations on finally hiring your VP of Sales! That’s the hardest part of all. But next up is a more nuanced choice — what should her core goal / KPI…
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