SaaStr Academy

Role / Function

Blog Posts, Early, Featured Podcasts, Featured Videos, Marketing, Marketing, Podcasts, SaaS Product Pricing, Videos

Optimizing GTM for PLG with Stage 2 Capital Co-Founder and Managing Director Mark Roberge (Pod 594 + Video)

Product-led growth (PLG) is the consumerization of software—a strategy B2B software companies can learn from growth teams at successful consumer tech companies.  Stage 2 Capital’s Co-Founder and Managing Director, Mark…
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Blog Posts, Customer Success, Exit Strategy, Featured Podcasts, Featured Videos, Leadership, Marketing, Marketing, Podcasts, Product, Videos

Everything That Breaks on the Way to $1 Billion ARR With Mailchimp Co-Founder Ben Chestnut (Pod 592 + Video)

In some cases, weirdness wins the race. The lovably off-beat “weird” marketing automation platform Mailchimp was recently acquired by Intuit for $12 billion. At SaaStr Annual 2022, Mailchimp Co-Founder Ben…
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Blog Posts, Customer Success, Customer Success, Hiring, Videos

Scaling Customer Success in 2022 From Series A to IPO with Snyk io, Vanta, Crane, and Hook (Video)

Rav Dhaliwal, Investor and Venture Partner at Crane Ventures, Lindsey Serafin, VP of Customer Success at Snyk.io, and Caitlin Sullivan, Director of Customer Success at Vanta, discuss what customer success is, who owns it, what customer metrics you should look at, and what you need to focus on if you want to scale digital customer success. Hook Founder & CEO Firaas Rashid moderated the session.

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